Why Soft Selling Appeals To Cultures With High Femininity

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed the tools for cultures with a high masculinity behavioral trait. Now we are going to look at the web tools you can use for cultures with a high femininity trait.

Soft Selling

This week we will look at a web tool for high femininity cultures:

• A soft sell approach

Let’s review the cultural behavior of femininity:

Traits Of Cultures High In Femininity

Some cultures are described as being high on a scale of femininity and are compared to cultures at the other end of the scale which are high in masculinity. The cultures high in femininity are stimulated more with:

• Nurturing
• Caring

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Your Soft Sell Approach

In these cultures you need to pay attention how you:

• Communicate the intangible aspects of your product
• Use emotions to convey your message
• Give subjective impressions

In cultures high on the femininity scale it is important to create the right harmony on your website.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients