Why Should You Want International Clients?
Quick answers to…
Your Frequently Asked Questions
This is part of a series to answer the questions readers leave on my blog and business directory.
If you have a question you would like to have answered, related to international business development, cross-cultural marketing or international sales communication, simply leave a comment here below and I will get back to you.
Today’s question is:
Why should you want international clients?
This was an interesting question that came up several times recently.
There are those who are totally driven by the idea of creating a worldwide company. And then there are others who need reasons.
I’ll only give you one observation here.
It often appears to me that companies only really appreciate the value of international clients when the going gets very tough in their domestic markets.
This is something I have experienced first hand on several occasions, within different companies. The classic scenario I have noted is:
International sales were needed to make a product range profitable. Until then international sales were considered icing on the cake.
A product unexpectedly lost money on domestic sales and it was the international sales profits that saved the day.
This gave everyone time to respond and make better decisions.
But there is one big hitch…
- International sales can only really save you from a bad domestic economy if you have the international sales structure and international business intelligence already in place.
Most people think of the prestigious aspect to be able to identify themselves with an international company.
But the real value is in learning how your products are used and appreciated in other cultures. This knowledge and skill also helps you to get better at what you do best back home.
Different cultures will always have a different take on your products and services. If you fully understand this for all of the different countries you sell to, you can actually improve your own sales pitch, your sales processes and strategies in all of the countries you sell to.
It’s not only the extra clients and money you can get for your business. It’s also about what the extra markets out there can teach you about your business.
And yes, once you have acquired these stronger business skills, you are more capable of identifying additional international business opportunities you would not see otherwise.
International business spreads your risk out across a broader base and it helps you improve your business skills for your domestic market.
Need More Inspiration?
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Guide 6 - Analyze Your International Viability• Do you want to know your chances of success?• Do you want to know how to improve your chances of international success? |
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Guide 7 - Run With Your International Sales Strategy• Do you need help setting up your international sales strategy? • Do you want to know what to say to your foreign prospects to get the sale? |
More From Cindy
Interested in reading more on my personal opinions and experiences with cultural communication and international sales?
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Read the whole story
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This is part of the Get International Clients Business Guide 1 Discover Your International Business Be sure to check out the other useful tips to discover your international business. |
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International Sales Road Map
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Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients |
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