Where To Mention Company Awards On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the third web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy
• Company Executive Photos And Videos
• Company Vision Statements

Let’s look at the fourth web tool in this category:

Company Awards

Another web tool for cultures with a high Power Distance culture behavioral trait is:

• Company Awards

Most English speaking cultures do not have a high power distance score. So it is a good idea to separate all the different ways to communicate on the subject of your company.

Cultures with a high power distance behavior trait respond well to company awards.

Let’s review the cultural behavior of high power distance behavior traits:

Traits Of Cultures High In Power Distance

Some cultures are described as being high on the power distance scale. These cultures have a strong belief in:

• Authority
• Hierarchy

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Information On Company Awards

In these high power distance cultures you will want to find the right way to:

• mention any company awards
• reference any industry recognitions
• use quality assurance awards
• inform quality certification
• highlight all international and local office awards and certifications

Pay close attention to the details, what they convey in other countries, and where you place them on your website. This is not always as simple as it seems. It is a very good idea to get an expert to review your website for this one specific cultural trait.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.