Where Loyalty Programs Work Best On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

We have already seen 5 web tools for cultures with high collectivism behavior traits.

• Communities
• Family Themes
• National References
• Newsletters
• Local Blogrolls

Loyalty Programs

Let’s look at the sixth web tool for cultures with high collectivism culture behavioral traits:

• Use loyalty programs

Cultures with high collectivism behavior traits value group goals and activities. You may use loyalty programs throughout other cultures and they will work well for you there too.

But these cultures with high collectivism traits will have a stronger response to your loyalty programs. Be sure to highlight your loyalty programs on your website targeted to these cultures

Let’s review the cultural behavior of High Collectivism behavior traits:

Traits Of Cultures With High Collectivism

Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:

• Group goals

This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:

• Personal goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Loyalty Programs

In these cultures here are some ideas for loyalty programs:

• Customer loyalty programs
• Credit card loyalty programs
• Memberships for key customers
• Country specific customer programs

These web tools have a strong appeal to collectivism cultures. Be sure to find the right way to emphasize them on your website. There will be instances where you will need some expert advice.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Tagged as: collectivism, cross-cultural communication, cultural behaviors, culture customization, group goals, high collectivism, loyalty programs, web tools