Where A Hard Sell Approach Works Best

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed three web tools for cross cultural communication to cultures with high context behavioral traits:

• Soft Selling
• An Indirect Approach
• Harmony In Website Aesthetics

Now let’s have a look at the web tools to use in cross cultural communication for cultures with low context behavioral traits

Hard Selling

This week we will look at the first web tool for cultures with low context culture behavioral traits:

• Hard Sell Approach

Some cultures have a low context communication style. These cultures prefer straight forward communication.

These cultures respond better to a hard sale.

Let’s review the cultural behavior of low context behavior traits:

Traits Of Cultures With Low Context Communication

Some cultures are described as being low on the scale of context communication. These cultures communicate in a style where communication is:

• Direct
• Straightforward
• Detailed
• Without ambiguity

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of A Hard Sell Approach

In these cultures you will want to pay attention to:

• Aggressive sales
• Discounts
• Coupons
• Comparative sales

This is something most of the major English speaking cultures understand well.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

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