When To Use Themes Of Independence In Your Web Communication

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Last week we looked at the first web tool for cross cultural communication to cultures with high individualism behavioral traits:

• Personalization

Independence

Let’s look at a second web tool for cultures with high individualism culture behavioral traits:

• Themes of independence

Cultures with high individualism traits, such as all of the major English speaking cultures, generally respond well to themes on independence.

Let’s review the cultural behavior of high individualism behavior traits:

Traits Of Cultures With High Individualism

Some cultures are described as being high on the scale of individualism. These cultures have strong beliefs in:

• Personal goals

This is opposed to the other end of this scale, cultures high on the scale of collectivism, which have strong beliefs in:

• Group goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Independence

In these cultures you can empathize themes on independence with images and reference to:

• Self-reliance
• Achievement
• Self-recognition

Major English speaking cultures will respond well to these web tools. Remember, it is all about finding the right emphasis on how you use these web tools.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Tagged as: collectivism versus individualism, cross-cultural communication, cultural behaviors, culture customization, high individualism, independence, individualism, personal goals, web tools