When A Family Theme Works On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

We have already seen one web tool for cultures with high collectivism behavior traits.

• Communities

Family Theme

Let’s look at the second web tool for cultures with high collectivism culture behavioral traits:

• Use a family theme

Cultures with high collectivism behavior traits value group goals and activities. Using a family theme on your website often works well in these cultures.

Let’s review the cultural behavior of High Collectivism behavior traits:

Traits Of Cultures With High Collectivism

Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:

• Group goals

This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:

• Personal goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Family Theme

In these cultures you can use a family theme on your website in place such as:

• Group pictures of your staff
• Any company team pictures
• Reference to company teams and groups
• Emphasis on company team work
• Emphasis on team work at an executive level
• Reference to customers as being part of the family

These web tools have a strong appeal to collectivism cultures. Find the right way to emphasize them on your website. Use them in your vision statement, your CEO’s letter and elsewhere on your website

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients