Quick answers to…
Your Frequently Asked Questions
This is part of a series to answer the questions readers leave on my blog and business directory.
If you have a question you would like to have answered, related to international business development, cross-cultural marketing or international sales communication, simply leave a comment here below and I will get back to you.
Today’s question is:
What do many businesses forget when entering a new foreign market?
In today’s economy, everyone is scrambling to keep existing clients and also to find new clients.
A Product That Fits
Existing businesses usually have an advantage:
- They already have something to sell.
The question is:
- Can you sell this same product to a new international market?
The amount of market research you need to answer this question depends on your business, your product and many other factors.
Let’s assume that you feel there is reasonable feedback that says you can sell your product in a new country. Do not rush just yet.
Most businesses run into something they do not expect…
Position Your Product
In many cases, even when your product is a good match for a foreign market, you still need to spend some time to “position” your product to fit into this new market.
On the surface, your sales and marketing tactics might seem appropriate for your new market. Very often this is not the case.
Why? Simply because different cultures respond to different emotional buttons?
Adapting Your Product
Remember, the question of whether you need to adapt your product to an international market includes many different facets:
- Product
- Marketing
- Sales
Most businesses find that they need to re-work the product positioning when entering a new foreign market.
This is also one of the reasons to move from Export Marketing to International Marketing. Most businesses I have spoken to recently started Export Marketing without re-positioning their products.
Of course, this limits their sales appeal. If you are not hitting the right emotional buttons, you cannot make as many sales as you could.
Need More Inspiration?
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Guide 6 – Analyze Your International Viability• Do you want to know your chances of success?• Do you want to know how to improve your chances of international success? |
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Guide 7 – Run With Your International Sales Strategy• Do you need help setting up your international sales strategy? • Do you want to know what to say to your foreign prospects to get the sale? |
More From Cindy
Interested in reading more on my personal opinions and experiences with cultural communication and international sales?
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Read the whole story
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This is part of the Get International Clients Business Guide 1 Discover Your International Business Be sure to check out the other useful tips to discover your international business. |
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