Website Internationalization 101
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Internationalizing your website is the first step in opening your online business for international business development.
Website internationalization takes your current website, the one you have for your domestic market, and adds small touches to make it appealing to international visitors as well as your domestic visitors.
There are two main reasons to internationalize your website:
- Your website may be pushing foreign visitors away
- Successful international business development leads to localized websites, and localized websites are much easier to create if you have an internationalized website
An internationalized website communicates well with all of your audiences: domestic and international.
Here is a series of articles on how you can internationalize your website:
- Internationalize Your Website 1 - Make Your Website Easy To Read For All Of Your Readers
- Internationalize Your Website 2 - Be Reachable By Phone To Everyone
- Internationalize Your Website 3 - Show The World Your Location
- Internationalize Your Website 4 - Create Clarity With A Consistent Vocabulary
- Internationalize Your Website 5 - Use The Right Order Forms For International Sales
- Internationalize Your Website 6 - Publish A Glossary For Clarity And Consistency
- Internationalize Your Website 7 - Welcome Your International Visitors
Here are some other articles on website internationalization:
- Is Your Website Sabotaging Your International Business Development?
- What Website Do You Need To Open For International Business
- Prepare For International Markets
- Website Internationalization Before Localization
- Website Design For International Markets
- Consistency For International Business Success
- Internationalize Your Website To Transition To A Global Market Internet Business
- How To Use International Marketing Strategy To Plan For Your Globalized Website
Next Step: Website Localization → NEW!
After website internationalization, the next logical step is what is referred to as Website Localization. Website localization usually refers to a website with a country specific URL and is targeted to one country. This is a big step. There are two other options for businesses not yet ready to take this step. You can read about these other two options here:
Foreign Search Engine Submissions
Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.
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