Marketing accountability is an integral part of any marketing strategy today. Marketing managers also need to include viability analysis into their marketing strategy.
And, when it comes to an international marketing plan, this is even more important. The success of your international business can depend on the viability analysis carried out as part of your international marketing plan.
The Process
This means that you need to create an international marketing process that you can measure.
But you need to pay attention to what you measure and how you will use this information. You need a marketing process that gives you the information you need to determine viability.
In the 3 Differences In Your International Marketing Plan I gave you a simple action plan:
- Review your international marketing plan
- Create a process
- Include steps that can be measured
- Review these steps for relevancy
- Use this process to create accountability
- Review results for viability
The Reason For Your Process
But this is a simplistic view. You need to spend time reviewing:
- The information your business needs to determine viability.
- The value of what you need to track and measure.
- The relevance between what you are measuring and the information you need for viability analysis.
Make It Work
And once you get this right, you need to review your process to make sure your sales and marketing teams can contribute to this process.
Implementation is key. The process you create for your viability analysis must fit in with how you do business.
Key To Your International Success
Viability analysis is vital for international business development. Your business needs the right tools to make the right decisions to grow in foreign markets.
You can create this process right from the start, when you first start selling to international clients.
In the beginning your process may only include a few extra steps. But these few extra steps will give your business the information you need to continue to develop abroad.
You can find the other two differences in your international marketing plan here:
Read The Whole Story
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This is part of the Core Business Guide 6
Analyze Your International Viability Be sure to check out the other useful tips to analyze your international viability |
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And it is also part of the Core Business Guide 4
Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
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