The Place For Your USP On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

We have covered 3 web tools for cross cultural communication to cultures with high individualism behavioral traits:

• Personalization
• Themes of independence
• Privacy Policy

Unique Selling Points

Let’s look at a fourth web tool for cultures with high individualism culture behavioral traits:

• Unique selling points for your product

Cultures with high individualism traits, such as all of the major English speaking cultures, like to know they are buying a unique product.

Let’s review the cultural behavior of high individualism behavior traits:

Traits Of Cultures With High Individualism

Some cultures are described as being high on the scale of individualism. These cultures have strong beliefs in:

• Personal goals

This is opposed to the other end of this scale, cultures high on the scale of collectivism, which have strong beliefs in:

• Group goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Your Product Uniqueness

In these cultures you need to clearly indicate the uniqueness of the product you are selling. You need to state:

• Your product’s unique features
• Your product’s unique selling points

This web tool should be emphasized correctly. Identify all of the 5 cultural behaviors for the cultural market you are targeting. Find the web tools to help you communicate best with those 5 cultural traits. Next you need to adjust the emphasis with which you use each of these tools for best results.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.