How To Localize Your Website
January 14, 2008 by 
cindy
Companies often adopt a progressive approach to localization. In part due to the time it takes to translate the website, the investment in translation, and also to refine the local marketing strategies.
In this case, the company will localize the website before translating all of the web content. Local users respond well to this if they have something in their local language and you show them clearly where to go to find further information. The key is to keep the links open to the more detailed information during the transition and to label them clearly and appropriately for the native user.
For your localized website to communicate well you need a certain depth of content. As translation costs are expensive and time consuming, companies often prefer to take this transition slowly, to adopt their website as closely as their website templates allow them to the local markets. Read more
More Business With Localization
January 10, 2008 by cindy
The localization of your website is a critical factor in bringing your online business global.
What is localization? Website localization involves the complete cultural translation of your website, and its registration in all of the appropriate local directories. It means making your website so it will get the results you want from a market that is culturally different from yours. Read more
