How Quickly Do You Need To Get A Globalized Website?
May 29, 2008 by 
cindy
I’ve had quite a few questions lately on how to move towards a globalized website.
And the marketer in me responds my looking at their current business and what they are marketing.
Knowledge Helps You Save
It is important for any online business with a desire for international expansion to know what is involved in website globalization.
Why?
There are things you can do today, no matter how many international sales you currently have, that will help you save time and money later when you actually need to move towards website localization and website globalization.
This is why website globalization is such a buzz word. Read more
How To Use International Marketing Strategy To Plan For Your Globalized Website
May 28, 2008 by cindy
Last Updated 17 August 2008
I’ve had quite a few questions lately on how to move towards a globalized website.
And the marketer in me responds by looking at your company’s current business, what you are marketing and where you are selling your products or services.
Prior Planning Makes All The Difference
It is important for any online business with a desire for international expansion to know what is involved in website globalization. A little prior planning can save you lots of time, money and aggravation in your next steps towards getting more international clients.
Why? Read more
Global Website Development In An International Internet Business Plan
May 23, 2008 by cindy
One way for internet marketers or brick and mortar companies to plan for their international business expansion is to look at the progressions in
- Websites as they move towards global business websites
- The different stages of traditional international marketing towards global business marketing
This can help businesses to
- Clearly identify where they are today on the scale of international business
- Create an International Internet Business Plan
Progression Towards Website Globalization
It is very interesting to note the online marketing progression today goes:
- From website internationalization = domestic website + all foreign & domestic markets
- To website localization = one foreign website + one foreign market
- To website globalization = all foreign websites + all foreign markets
There is a distinct trend for good global websites today to use website templates throughout all of their country websites. This makes the process easier, quicker and cheaper to manage.
So the progression is towards one website template used for all markets. Read more
