7 Easy Tips to Internationalize Your Website

February 22, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella

Last updated 20 August 2008

This is part of the Culture Customized Content Guide with more articles you may like to read

Most websites owners only think of catering to their local or national audiences. That’s fine if you want to limit your market to your domestic market. But if you want to get sales outside of your current domestic market you must look at how well your website is communicating with others.

There are more non-native English speakers online. The question is whether your website is written for all of your international readers.

If your website is well targeted to your local domestic markets, the chances are it does not communicate well outside of that market. And even worse, it may even be pushing your international clients away.

There are things you can do to make your domestic website friendlier to everyone. This is called website internationalization. Read more