Get International Clients » viability analysis

Global Financial Crisis Updates

cindy — Thu, 01 Jan 2009 23:00:28 +0000

You asked for resources to help you get international clients. So here goes… Over the next couple of weeks you will find a series of posts on useful resources to help you: Find inspiration and ideas Build your international business Carry out international market research Develop your international skills All of these resources are filed in each of the appropriate 8 [...]

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Global Financial Crisis Updates

Viability Analysis In Your Marketing Plan

cindy — Thu, 16 Oct 2008 23:00:59 +0000

Marketing accountability is an integral part of any marketing strategy today. Marketing managers also need to include viability analysis into their marketing strategy. And, when it comes to an international marketing plan, this is even more important. The success of your international business can depend on the viability analysis carried out as part of your [...]

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Viability Analysis In Your Marketing Plan

Flexibility In Your International Marketing Plan

cindy — Thu, 09 Oct 2008 23:00:30 +0000

Yesterday we looked at how it is important to incorporate flexibility into your international marketing plan. We also saw how you need feedback and the ability to maintain marketing accountability. Incorporating flexibility into your international marketing plan will help you to: Adjust your marketing as you learn more about your foreign clients Avoid cultural blunders through feedback Avoid bad [...]

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Flexibility In Your International Marketing Plan

The 3 Differences In Your International Marketing Plan

cindy — Wed, 08 Oct 2008 23:00:56 +0000

Do you already have a marketing plan for your domestic business? Do you need an international marketing plan too? Of course you can guess that these 2 marketing plans will not be the same. There are 3 differences you need to incorporate into your international marketing plan. Feedback When marketing to different markets abroad you must stimulate market [...]

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The 3 Differences In Your International Marketing Plan

The Two Key Objectives For International Market Research

cindy — Mon, 11 Aug 2008 23:00:25 +0000

Your international business development relies on thorough market research. International market research has two key objectives. You need to address both of these objectives when you develop and implement your market research strategy. Rationalize Risk You need to have good knowledge of each specific country you reach. Good international market research will provide you with enough [...]

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The Two Key Objectives For International Market Research