Review Your Product For More International Sales

So you already have a few international clients and you would like to get more?

Here is a list of brainstorming questions to help you review your product and how it is perceived in your international markets.

Product Format

• Can you change the format in which you deliver the benefits of your product?
• Can you take something away from your product?
• Can you add something to your product?
• Can you make your product bigger?
• Can you make your product smaller?

Product Creation

• Does your product have a market in your target country?
• Do you know what your product will solve for your international market?
• Do you know how your international market wants to get your product?
• Can you create your products faster?
• Can you create your products slower?

Product Quality

• Can you compete with yourself and improve the quality of your product?
• Can you improve the image of your product?
• Can you differentiate your product from your international competition?
• Do you know how your international market perceives the quality of your product?
• Do you know what your international market wants in terms of product quality?

Product Delivery

• Can you improve the package?
• Can you find a new way to transmit your expertise?
• Can you change your delivery process?
• Can you deliver your product in different ways?
• Do you know how your international market wants your product delivered?

Product Market

• Can you identify the best markets for your product?
• Can you change what your international market believes about your product?
• Can you influence how your international market uses your product?
• Can you get rid of all of your clients’ fears about your product?
• Do you know how your international market uses your product?

Pricing

• Can you do it more expensively?
• Can you do it more cheaply?
• Can you finance the purchase of your product?
• Can you create a stronger price gap between your other products?
• Can you create a stronger price gap between your competition?

Customer Service

• Can you provide more customer service?
• Are you providing appropriate customer service to your international market?
• Are you reviewing your customer service support to provide feedback on market research?
• Are you using your customer service for more market research?
• Do you know how your international market perceives your customer service?

These brainstorming questions are simply a starting point.  Set aside some time to review them and brainstorm your own questions.  Your own market feedback should provide you with an additional source of questions.

Use your ideas to test your international market on ways to improve your product for more international sales.

More From Cindy

Interested in reading more on my personal opinions and experiences with cultural communication and international sales?

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This is part of the Get International Clients Business Guide 8 Improve Your International Business Development Plan This is where you can find out how to improve your international business development

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• Instructions on how to use Your International Sales Road Map

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• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

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• Core Business Guide 1 - Discover Your International Business

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When To Toot Your Product Quality More

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed one such tool for cultures with a high masculinity behavioral trait. This was the web tool of:

• Games and Quizzes.

Good Product Appeal

There is a second tool you can add to your arsenal:

• Information on product effectiveness and product quality

Of course this is something you will always communicate to your audience. Some cultures will be drawn to this information more than others. Read more