Get International Clients » perception

Avoid Cultural Assumptions

cindy — Wed, 12 Nov 2008 23:00:33 +0000

Assumptions are the source of many cultural blunders. If you enter international business with wrong assumptions, and you do not correct them, then you have little chance of success. If you make a wrong assumption during an international sales call, you can lose the sale. Wrong assumptions lead to poor cross-cultural communication. They slow down your international sales [...]

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Avoid Cultural Assumptions

Job Titles For Different Cultures

cindy — Tue, 21 Oct 2008 23:00:55 +0000

Most businesses understand that job titles can be perceived differently in foreign countries. Different perceptions in job titles influences: Credibility Speed of sale It might be a stretch to say that your job title can affect your international sales. But it can create a few stumbling blocks. Now this does not happen very often. False perception of job titles works [...]

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Job Titles For Different Cultures

Basic Guidelines For Using Cross Cultural Communication Web Tools

cindy — Mon, 09 Jun 2008 07:00:25 +0000

This is the beginning of a new series on Cross Cultural Communication Web Tools. Before we start, I need to set important guidelines. I am going to spend the next couple of months covering one different cross cultural communication web tool each day. These are web tools for you to use when marketing to specific foreign [...]

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Basic Guidelines For Using Cross Cultural Communication Web Tools

The Impact Of Color And Its Different Associations In Multicultural Marketing

cindy — Mon, 19 May 2008 23:00:32 +0000

This weeks Get International Clients Newsletter starts a series of articles on how to culturally customize your website. The feature article this week focuses on the choice of color and their different meanings in different cultures. As this subject interests most readers, I have completed the list of colors here to keep as a reference in the [...]

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The Impact Of Color And Its Different Associations In Multicultural Marketing

Music In Cultural Differences

cindy — Sat, 26 Jan 2008 13:11:12 +0000

When you travel it is easy to notice a lot of differences in the places you travel through compared to what you are used to back at home. All of your senses are involved. Even music sounds different. You may not notice it immediately. From the taxi, to the hotel, you may have heard a more [...]

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Music In Cultural Differences