Use A Multicultural Internet Marketing Strategy To Develop Your International Business

Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.

Part of the equation for a successful international internet business is using the correct marketing online for your international audience.

Internet Marketing Today

Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated Read more

The Impact Of Color And Its Different Associations In Multicultural Marketing

This weeks Get International Clients Newsletter starts a series of articles on how to culturally customize your website.

The feature article this week focuses on the choice of color and their different meanings in different cultures.

As this subject interests most readers, I have completed the list of colors here to keep as a reference in the Multicultural Marketing 101 Guide, which you can find in the list of other useful Guides to your right.

The use of color plays a role in cross cultural communication.

Some Cultures Have Richer Vocabularies For Colors

First let’s look at the different numbers of words in different vocabularies.

Some languages have a wider choice of words to describe certain colors. These words may actually refer to very different shades or variations of a color.

Different cultures pay more attention to the variations of certain colors. Here are some examples: Read more