What Is International Multichannel Marketing?

Many businesses look to web marketing as a cheap and accessible international marketing option.

Yes, you will be able to reach your international audience.  But the question is…

• Are you seriously committed to developing your international markets?

If your answer is yes…

Then, you need to add in some target marketing.  You need to adapt your message and your communication to specific cultures.  This means you need to

• Chose a county
• Get to know your new target market
• Adapt your communication
• Create a relationship with your new target market

Vary The Channels To Create Relationships

Yes…

It is possible to create relationships with your international audience.  The key is to find the right:

• Channels of communication
• Marketing strategies

Just like with your domestic marketing, you will often be more successful when you use more than one channel.  With international multichannel marketing, using a variety of different channels has distinct advantages:

• More international visibility
• Better knowledge about your foreign market

The Different Channels

So what are different channels of communication?

• Search engine optimization
• Teleseminars
• Forum marketing
• Blogging
• Micro-blogging
• Direct e-mail
• Social media
• Joint ventures
• Telemarketing
• Direct mail
• Event marketing
• Print advertising
• Direct-response television
• Radio
• Public relations

Multichannel Marketing From A Distance

Many companies prefer to rely heavily on web marketing to stay in contact with their foreign markets.  Have a closer look at the list above.  It is not even a complete list.

And yet…

• Half of the different channels listed above, are web communication channels.

This means that international multichannel marketing is an option for many companies.

But, there is something else…

There is one more important thing you need to make multichannel marketing work from a distance…

Web Statistics To Get To Know Your Markets

When targeting new international markets, it is vital that you incorporate systematic testing right from the start.  You must:

• Become acquainted
• Get to know
• Appreciate the needs
• Engage in meaningful conversation

…with your international audience.

And systematic testing will give you the information you need to adjust your communication as appropriate.

Multichannel Marketing Key To International Success

As you communicate with your foreign markets, you will learn how your international audience reacts to the different communication channels.

Cultural differences also come into play.  And you may be surprised at how different markets respond to different channels.

Marketing through a variety of different channels is key for businesses to find the right marketing strategy from a distance.

When you find one marketing channel is not effective, have a look at other marketing channels together with:

• Different cultural traits
• National statistics for each marketing channel

Not only does marketing with a variety of different channels give you more visibility, it also helps you learn more about your international audience and find the best communication channels for your business.

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Read The Whole Story

Multichannel Marketing • Do you know the best way to set up your communication with different countries? This guide shows you how

This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

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How To Connect With Your International Clients

Are you ready to create stronger relationships with your international audiences? Then maybe you are experiencing a common problem.

When small companies set out to create stronger relationships within their foreign markets they feel confronted with two conflicting challenges:

* One of the challenges is how to keep foreign content creation manageable and affordable.
* The other challenge is to create a multichannel marketing to leverage more.

There is no easy answer to this.

You Need Communication

You will always need to initiate contact with your foreign prospects if you want to develop these markets.

You cannot sit back, do nothing and hope foreign clients find your products. If you want to make sales in different cultures you need to communicate with these cultures.

* The better you connect with a specific foreign culture the deeper relationships you create.
* The more you understand your foreign markets, the better your offer will be for that particular culture.
* The more relevant your international offer, the more international sales you will make.

So, how can you get the most value out of your foreign language content?

You Need The Right Communication

First, you must carefully select the ways you touch and make contact with your foreign markets.

Is this the content you need to connect with this particular foreign market?

It is not always easy to find the right communication format for each of the countries you are selling to.

You Need Telephone Marketing

In todays world, you need to get the most out of internet based communication. But before looking into web marketing, remember :

• Do not forget telephone marketing!

Telephone marketing is not expensive today. There is no excuse not to include some telephone marketing in your international marketing strategy. Telephone marketing is the ideal way to keep your finger on the live wire of how your international marketing needs to be focused.

The most valuable information you will get from your international markets will probably come from your telephone contacts.

Telephone marketing does not need to take up much of your time.

• One phone call every couple of days, consistently over time can move your business into an international business.
• If you have a slow month where you are able to be on the phone for an hour every day, this time can put your international business development on the right track.

What is important is to keep a regularly in touch with your foreign markets over the phone.

Start with using the phone for your international market research. This will get you in the habit of grabbing for the phone.

Continue to grab for the phone as often as you can throughout all of your international marketing.

You Need Value Communication

Your international communication is easy to deliver over the web. But you still need to create targeted communication.

Creating communication targeted to a specific culture requires a little effort. This is complicated by the fact that when you first start, you will not know how you need to target your communication.

If you are making the effort to create targeted communication and want to learn more about your international markets, it makes good sense to use the best web marketing tools to help you.

• Choose your communication strategically.
• Use your communication strategically within a multichannel strategy
• Use web statistics to help you monitor results and give you the information you need to adapt your aim to improve your communication.

This is how you will learn to create valuable communication for each of your international markets

You Need To Get More Out Of Your Communication

If you are just beginning to develop your international markets, you will need to test which communication methods work best in your foreign markets. Different cultures respond differently.

• Do not make any assumptions.
• Take things one step at a time.
• Test different communication formats on a small scale.
• Adjust and adapt your international communication to your foreign markets.

Connecting with foreign markets through targeted foreign content is information marketing. One of the fundamental principals of information marketing is to re-purpose your content.

You can easily use the basics of re-purposing your foreign language content to leverage your investment and test different communication formats.

Example With A Culture Customized 2 Page Newsletter

For example, one of the easiest ways is to start with creating a short 2 page newsletter, with 4 short articles, targeted to one country.

• The 4 short articles can easily be re-purposed into 4 emails, 4 blog posts and 4 articles on your website under a country sub domain.
• The 2 page newsletter can easily be printed on one piece of paper and mailed or handed out at an event.
• You can include a different call to action on each communication format, and track results. For example, surveys, games or special report download.
• You can include links to your other marketing activities to integrate your international prospects into a wider sphere if this is appropriate, a general product information event for example.

Of course you should aim to write your culture customized content in the appropriate foreign language.

But do not let this stop or delay your international marketing for months.

The feedback you can get is often worth it and delays do not bring you anything of value.

If most of your foreign prospects usually speak English well enough to read in English, start your newsletter in English. Be proactive in cultivating feedback.  Begin the process of learning about your foreign markets.  Then you will know how to create a foreign language newsletter much better when you are ready to do it.

Your Other Options

The benefits of writing a monthly newsletter targeted to one country audience are important in cross-cultural communication:

• A monthly newsletter provides consistency, essential in building trust across cultures.

It also provides a good multichannel marketing element.

As you can see from the example above:

• A little thought and strategy into your foreign content creation can give you real international marketing tools.
• A little monitoring and analysis helps you to find the right communication for your markets.

A culture customized 2 page newsletter is not the only option for beginners. A country targeted blog is also a good starting point for some businesses.

How you integrate your first culture customized communication tool into your international marketing strategy is more important than your first choice. Where you start is simply your starting point.

Yes, it is better to identify your best communication tool right from the start, but not if this means you delay starting your communication for months or never get started.

Remember: your first priority is to stimulate foreign market feedback so you can learn more about your market and adapt your communication for more effective results.

The right communication will connect you with your international clients.

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International Multichannel Marketing

Last updated 16 October 2008

In This Business Guide:

Step 1 - International Multichannel Marketing

• What Is International Multichannel Marketing?

Step 2 - More On International Multichannel Marketing

• How The Right Marketing Mix Can Bring International Success
• Easy International Business Development With The Right Marketing Mix
• Why You Need To Choose Different Internet Marketing Channels For International Business Expansion
• The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion
• International Marketing Strategy For Small Businesses - The Right Mindset

Step 3 - Fit International Web Marketing Into Your International Marketing
More From Cindy
Read The Whole Story
Need Help?

International Multichannel Marketing

Creating relationships with your international prospects and clients with international web marketing is possible.

The key is to find the right channels of communication and marketing… and you will often be more successful when you use more than one channel.

If you find the right mix to use in your different communication channels you will be able to create an international lead generation or sales system. International business development through international web marketing becomes a reality with the right marketing mix.

Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

What Is International Multichannel Marketing? • Why do you need multichannel marketing for international business development? • What are the different channels for international marketers? • What is other key marketing tactic will ensure your international multichannel marketing works for you?

More On International Multichannel Marketing

How The Right Marketing Mix Can Bring International Success • Do you have a good international marketing strategy? • How important is the right marketing strategy for your international success? • Do you want to improve your international marketing?

Easy International Business Development With The Right Marketing Mix • Do you want more international business? • Do you know what type of marketing you need to do to get more international clients? • Do you know how to find the right marketing mix for your international business development?

Why You Need To Choose Different Internet Marketing Channels For International Business Expansion • Are you getting all the international clients you can get? • Do your international clients respond to the same type of marketing as your domestic clients? • Do you have the right international marketing mix for your business?

The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion • Do you have the right international marketing mix? • How can you find the right marketing mix for your international business? • Would you like to get more international clients with less effort?

International Marketing Strategy For Small Businesses - The Right Mindset • Do you know the key ingredient for international business success for small businesses? • How does your own mind-set effect your international sales? What is the right international mind-set?

Fit International Web Marketing Into Your International Marketing

Remember to fit your Multichannel Marketing within your overall International Marketing plan. You can review all of the different marketing elements of international marketing here, on the main Business Guide.

• What information do you need to know before starting your international business expansion?

• How can you get the information you need?

More From Cindy

Interested in reading more on my personal opinions and experiences with culture customized content?

CindyKing.biz International Web Marketing

Read The Whole Story

This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:

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Guide 4 - Build Your International Marketing Strategy

Last updated 16 October 2008

In This Core Business Guide 4:

Step 1 - Review General Cultural Marketing Plan

• The 3 Differences In Your International Marketing Plan
• Flexibility In Your International Marketing Plan
• How Feedback Develops International Markets
• Viability Analysis In Your Marketing Plan
• 3 Reasons To Start With Integrated Marketing
• Choice Of Internet Marketing Methods
• Use A Multicultural Internet Marketing Strategy
• Turbo Charge Your Multicultural Internet Marketing
• 3 Types Of International Communication

Step 2 - Find Your Multicultural And Cross-Cultural Marketing Mix

• Multicultural marketing
• International Web Marketing
• Multichannel Marketing

Step 3 - Develop A Marketing Plan For International Sales

• International Lead Generation

Step 4 - Create Marketing To Stimulate International Connections

• Building Trust With International Clients
• Design International Web Visibility

Bonus For Action Guide Subscribers
More From Cindy
Next Step
Need Help?

Your international business success depends on finding and using the right international marketing mix both for your business and your international clients.

An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• Strategic marketing - to get your message right
• International web marketing - for easy international business development
• Lead generation marketing - to leverage your web marketing and bring in clients
• Multichannel marketing - to create intimacy with the right marketing mix

This guide will review all of the different marketing strategies for you to create an effective international marketing strategy.

Review General Plan

Plan Cultural Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.

The 3 Differences In Your International Marketing Plan • How is your international marketing plan different to your domestic marketing plan? • What are your top priorities in an international marketing plan? • What do you need to know to create an international marketing plan?

Flexibility In Your International Marketing Plan • How can you plan for flexibility? • What are the questions you need to ask yourself? • Why is it important to plan for flexibility?

How Feedback Develops International Markets • Why do you need feedback from your foreign market? • Why is it important to stimulate feedback? • How should you plan your marketing strategy for feedback?

Viability Analysis In Your Marketing Plan • Do you have a process of marketing accountability? • How can you get the information you need for your international viability analysis? • When should you start?

The 3 Reasons To Start With Integrated Marketing • Why is it easy to implement integrated marketing right from the start? • How can integrated marketing help your international business? • Are you already doing integrated marketing without knowing it?

Choice Of Internet Marketing Methods • How much choice do you have in marketing methods? • Is your choice of marketing methods important in international business development? • What web marketing methods should you choose for international business development?

Use A Multicultural Internet Marketing Strategy To Develop Your International Business • How does a multicultural marketing strategy help you develop your international busienss? • Why should you use multicultural marketing? • Does multicultural marketing fit into your international business strategy?

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • How can you boost your international marketing? • Is there a quick fix for your international marketing? • How do you get the most out of your international marketing?

The 3 Types Of International Communication For International Business Success Online • Do you want to develop your international business primarily through your website? • Do you know the different types of international communication? • Do you want to use the right communication for your international success? Learn when you need to use international English, multicultural communication and cross-cultural communication for more international sales

Find Your Marketing Mix

Multicultural Marketing & Cross-Cultural Marketing

Multicultural Marketing • Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing? • Do you know when you should use them? Find out how to get more from the right cultural marketing.

International Web Marketing

Use this guide to help you plan your international marketing plan:

International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Multichannel Marketing And The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix. Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Develop A Marketing Plan For International Sales

International Lead Generation

With the right marketing mix you can create an online lead generation machine.

International Lead Generation • How can your international marketing bring in sales? The answer is here.

Create Marketing To Stimulate International Connections

Build Trust With These Tools

Trust is vital in all business relationships. In international business you can lose trust without even knowing why.

Fortunately, there are two very simple tactics to creating trust in cross-cultural communication. And you also have a variety of communication tools you can use to build trust.

Building Trust International Clients • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients? Read this to learn how to build trust and find out what tools you can use

Design International Web Visibility

Your international business development relies on good web marketing practices. Good web marketing can challenge some businesses. With international business development not only do you need excellent web marketing practices, but you also need to tweak your web marketing for international audiences.

This Business Guide tells you how to give your website international visibility.

International Web Visibility • How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Bonus For Action Guide Subscribers

Free Fact Sheet - 5 Traditional Marketing Steps To International Business

This is a password protected bonus for Get International Clients Action Guide subscribers.

All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide. In addition, subscribers get free access to bonus reports, mind maps and fact sheets.

Not yet subscribed to the weekly Action Guide? Then, sign up here to get your free bonuses.

5 Traditional Marketing Steps To Become An International Business Remember, this is for Action Guide subscribers only. You will need the password in your weekly email to access this bonus.

More From Cindy

Interested in reading more on my personal opinions and experiences with culture customized content?

CindyKing.biz International Web Marketing

Next Step

Have you finished all of the 4 steps of this Business Guide?

If so, then you are read for the next step.

Connect With Your International Markets • How can you connect with your international clients? • What communication do you need to connect with international markets? • What is the secret ingredient for great international communication? Read about how to create your international marketing strategy.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:

3.2