Fit Your Marketing Pipeline Into Your International Lead Generation Plan
July 8, 2008 by 
cindy
In my previous articles, you have seen:
- How important it is to have an international marketing pipeline to get sales-ready leads for your business.
- Why it is important to define what a lead is for you and your company
This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.
Creating Your Marketing Pipeline
Let us look at two different aspects of your international sales system.
- Your lead generation system to increase international business.
- You international marketing pipeline to feed your lead generation system.
There are three parts of your lead generation system. These three parts are what happens prior to your clients buying your products.
1. Lead Generation System For Inquiries
2. Lead Qualification System
3. Lead Nurturing
You need to add an international marketing process parallel to each of these three different parts of your lead generation system. Read more
Do You Need An International Marketing Pipeline?
June 24, 2008 by cindy
Have you got your online international sales strategy all wrong?
This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.
Trend Towards More International Business
Most online businesses today want to get more international business through their website.
The fact is international business counts more today than every before. It often represents more stability through times of domestic economic instability. And we are going through some unsettling times.
Let’s do a little international market brainstorming.
- What kind of international marketing pipeline do you need?
A Communication Platform Only
The easiest communication platform for you to use to reach international prospects is your company website. Everyone can see your website. But don’t forget your website is only a communication platform.
- Are you concentrating on your communication platform rather than your marketing pipeline?
You need more than a platform to create a different source of revenue. So the next question is:
- Is your international internet marketing getting you more than just international visitors? Read more
