How To Organize Your International Communication On Your Website

One of the first practical issues you encounter when marketing to international markets is how to structure the information on your website.

As the volume of your international communication grows, you will need to organize this effectively online.

Segment Your International Content

How do you organize all of your country specific online communication? There are different ways to segment your content:

• Language
• Country
• Regions

You need to separate different product or content needs for different countries. Once you do this, you will need an appropriate communication platform to fit both:

• Good international marketing practices
• Good Search Engine Optimization

Not so long ago, the only option for good country specific online marketing appeared through localized websites. Website Localization refers to creating a website registered in your foreign market.

Website Localization is still the best step if you company has a sales presence in other countries.

For smaller companies, this is often too big of a step to start with. You might not want the extra website management tasks involved with Website Localization.

If you are just starting to penetrate your international markets, you do have other good options for segmenting your international communication and getting good international web marketing.

Search engines, and Google in particular, are constantly improving your international marketing options. Google’s Webmaster tools give you good international search engine optimization.

You can keep your foreign language content or your different country specific content on your main website.

This means you actually have three choices in separating your culture specific content on your website:

Sub Directories

• www.yourcompanyname.com/countryname

Many people start here. It is very easy to set up.

If you are just starting out and have minimal content for each country or different culture, you may want to use Sub Directories. This:

• Is very easy to set up
• Gives your business time to grow

If you have more than a couple of different countries, you should look at the next option: Sub Domains.

Sub Domains

• www.countryname.yourcompanyname.com

This is an easy method to separate and manage your country specific content.

If your website is on one topic aimed at different audiences, it makes sense to go for Sub Domains.

• This keeps all of your content on the same subject on one server.
• You can guide your country specific SEO with Google Webmasters tools to get visibility in foreign searches.

If Your Content Is On The Same Subject:

The two options above are perfect if your content is on the same subject. Both Sub Directories and Sub Domains:

• Link everything to one domain name.

By keeping all of your content on the same subject on the same website, you will have:

• Better search engine results
• Easier website management

Companies with offline sales strategies in different countries should use the next option: a Top Level Domain website.

Website Localization With Top Level Domains

This is an example of a Top Level Domain or TLD:

• www.yourcompanyname.fr for France

If you sell different products or services to different countries, or if you have a strong business presence in a country, use a Top Level Domain.

TLD’s often represent a distinct business advantage in most cultures:

• Your company becomes a “local” company.
• Stronger cultural marketing

TLD websites are on different servers and require more website management. A TLD always has a stronger marketing appeal within your foreign market.

More International Web Marketing

The recent improvements in multilingual SEO will continue and lead to even stronger international web marketing.

Your choice on how you set up your different cultural content on your website is a marketing choice now more than ever.

Once you set up the right platform to organize your international communication, your international web marketing will work for you. Then all you have to do is concentrate on your country specific marketing and get more international clients.

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Guide 4 - Build Your International Marketing Strategy

Last updated 16 October 2008

In This Core Business Guide 4:

Step 1 - Review General Cultural Marketing Plan

• The 3 Differences In Your International Marketing Plan
• Flexibility In Your International Marketing Plan
• How Feedback Develops International Markets
• Viability Analysis In Your Marketing Plan
• 3 Reasons To Start With Integrated Marketing
• Choice Of Internet Marketing Methods
• Use A Multicultural Internet Marketing Strategy
• Turbo Charge Your Multicultural Internet Marketing
• 3 Types Of International Communication

Step 2 - Find Your Multicultural And Cross-Cultural Marketing Mix

• Multicultural marketing
• International Web Marketing
• Multichannel Marketing

Step 3 - Develop A Marketing Plan For International Sales

• International Lead Generation

Step 4 - Create Marketing To Stimulate International Connections

• Building Trust With International Clients
• Design International Web Visibility

Bonus For Action Guide Subscribers
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Your international business success depends on finding and using the right international marketing mix both for your business and your international clients.

An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• Strategic marketing - to get your message right
• International web marketing - for easy international business development
• Lead generation marketing - to leverage your web marketing and bring in clients
• Multichannel marketing - to create intimacy with the right marketing mix

This guide will review all of the different marketing strategies for you to create an effective international marketing strategy.

Review General Plan

Plan Cultural Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.

The 3 Differences In Your International Marketing Plan • How is your international marketing plan different to your domestic marketing plan? • What are your top priorities in an international marketing plan? • What do you need to know to create an international marketing plan?

Flexibility In Your International Marketing Plan • How can you plan for flexibility? • What are the questions you need to ask yourself? • Why is it important to plan for flexibility?

How Feedback Develops International Markets • Why do you need feedback from your foreign market? • Why is it important to stimulate feedback? • How should you plan your marketing strategy for feedback?

Viability Analysis In Your Marketing Plan • Do you have a process of marketing accountability? • How can you get the information you need for your international viability analysis? • When should you start?

The 3 Reasons To Start With Integrated Marketing • Why is it easy to implement integrated marketing right from the start? • How can integrated marketing help your international business? • Are you already doing integrated marketing without knowing it?

Choice Of Internet Marketing Methods • How much choice do you have in marketing methods? • Is your choice of marketing methods important in international business development? • What web marketing methods should you choose for international business development?

Use A Multicultural Internet Marketing Strategy To Develop Your International Business • How does a multicultural marketing strategy help you develop your international busienss? • Why should you use multicultural marketing? • Does multicultural marketing fit into your international business strategy?

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • How can you boost your international marketing? • Is there a quick fix for your international marketing? • How do you get the most out of your international marketing?

The 3 Types Of International Communication For International Business Success Online • Do you want to develop your international business primarily through your website? • Do you know the different types of international communication? • Do you want to use the right communication for your international success? Learn when you need to use international English, multicultural communication and cross-cultural communication for more international sales

Find Your Marketing Mix

Multicultural Marketing & Cross-Cultural Marketing

Multicultural Marketing • Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing? • Do you know when you should use them? Find out how to get more from the right cultural marketing.

International Web Marketing

Use this guide to help you plan your international marketing plan:

International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Multichannel Marketing And The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix. Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Develop A Marketing Plan For International Sales

International Lead Generation

With the right marketing mix you can create an online lead generation machine.

International Lead Generation • How can your international marketing bring in sales? The answer is here.

Create Marketing To Stimulate International Connections

Build Trust With These Tools

Trust is vital in all business relationships. In international business you can lose trust without even knowing why.

Fortunately, there are two very simple tactics to creating trust in cross-cultural communication. And you also have a variety of communication tools you can use to build trust.

Building Trust International Clients • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients? Read this to learn how to build trust and find out what tools you can use

Design International Web Visibility

Your international business development relies on good web marketing practices. Good web marketing can challenge some businesses. With international business development not only do you need excellent web marketing practices, but you also need to tweak your web marketing for international audiences.

This Business Guide tells you how to give your website international visibility.

International Web Visibility • How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Bonus For Action Guide Subscribers

Free Fact Sheet - 5 Traditional Marketing Steps To International Business

This is a password protected bonus for Get International Clients Action Guide subscribers.

All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide. In addition, subscribers get free access to bonus reports, mind maps and fact sheets.

Not yet subscribed to the weekly Action Guide? Then, sign up here to get your free bonuses.

5 Traditional Marketing Steps To Become An International Business Remember, this is for Action Guide subscribers only. You will need the password in your weekly email to access this bonus.

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Next Step

Have you finished all of the 4 steps of this Business Guide?

If so, then you are read for the next step.

Connect With Your International Markets • How can you connect with your international clients? • What communication do you need to connect with international markets? • What is the secret ingredient for great international communication? Read about how to create your international marketing strategy.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

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Guide 3 - Design Your International Visibility

Last updated 10 November 2008

In This Core Business Guide 3:

Step 1 - Get To Know Your International Markets

• International Market Research

Step 2 - Improve Your International Communication

• Free Translation Software

Step 3 - Get Ready To Meet Your International Markets

• Plan Your Foreign Language Content
• International Web Visibility

Bonus For Action Guide Subscribers

• What You Need To Know Before Starting Your International Business

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What do you need to know before starting your international sales road map?

• You need to find out about your new international markets.
• To do this you need to get used to different languages and different cultures.
• Your market intelligence will help you to determine the right visibility for your business
• You then need to determine the best web visibility you need to sell to your new international market.

This step is where you discover the right strategy for your international visibility.  This is centered around you and your international business strategy.  It gives you the information and guidelines you will need later when you:

• Build your international marketing strategy in step 4
• Connect with your international markets in step 5
• Analyze your international viability in step 6
• Run your international sales strategy in step 7

Get To Know Your International Markets

Research Your International Markets

This is a vital part of this International Sales Road Map.

International market research challenges many people.

• Do you have market research procrastination?
• Do you rely solely on online research for your international business intelligence?
• Are you blocked by the cultural barriers that separate you from your international business opportunities?
• Or do you create cultural barriers yourself?

And yet, international market research is not difficult. The hardest part is the very first step.  It is jumping in and finding the first two or three key information contacts.  And you need real human contact to be of value.  With people in and from your foreign target market.

And international market research does not stop after the first initial market analysis.

An international business needs to constantly seek up-to-date information from each international market. This does not always need to be in depth information.

This is why it is important to develop a regular schedule and a systematic process to keep in touch with your international markets.

Your international business success depends on regular international market research.

Learn how to create an easy process for your international market research :

International Market Research International market research is easy, find out more here.

Continue to develop your international market research skills until they become second nature for your business.

Improve Your International Communication

Get Used To Foreign Languages

• Would you like to sell to foreign countries?
• Are language barriers keeping your back?

I see many companies procrastinate because they create their own barriers.

• Even if you cannot speak a foreign language you can still carry out a large amount of online research using free international tools.
• And if you speak English, there is still a fair amount of research you should be able to do by phone.

Don’t slow down your international business development simply because everything seems so foreign. Start using the free translation tools for initial market research. Use the information you get from your online research to start phone research in your target market.

Seek out contact from your new international market.  You will soon get used to navigating around foreign languages.

Free Translation Software International market research is easier and faster with free translation software tools find out how to use them here.

Get Ready To Meet Your International Markets

Get International Web Visibility

• How are you going to communicate with your new international markets?
• How do your future international clients want to hear from you?
• How can you leverage international web marketing in your chosen market?

First, as you research your new foreign market, you will need to give some thought about how you are going to communicate with your new target market.

You also need to decide on how to create your international web visibility.

Plan Your Foreign Language Content • Do you think you will need a lot of translations? • How can you plan your foreign language content to save you time and money…and give you a better sales message?

International Web Visibility Your website needs to be tweaked for maximum international visibility find out what you need to do here.

Bonus For Action Guide Subscribers

Free Mind Map -

What You Need To Know Before Starting Your International Business

This is a password protected bonus for Get International Clients Action Guide subscribers.

All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide. In addition, subscribers get free access to bonus reports, mind maps and fact sheets.

Not yet subscribed to the weekly Action Guide? Then, sign up here to get your free bonuses.

What You Need To Know Before Starting Your International Business Remember, this is for Action Guide subscribers only. You will need the password in your weekly email to access this bonus.

More From Cindy

Interested in reading more on my personal opinions and experiences with international visibility?

CindyKing.biz Cross-Cultural Communication

Next Step

Build Your International Marketing Strategy • What information do you need to know before starting your international business expansion? How can you get the information you need? Read about how international market research will help you plan your international visibility.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:

3.2