7 Easy Tips to Internationalize Your Website

February 22, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella

Last updated 20 August 2008

This is part of the Culture Customized Content Guide with more articles you may like to read

Most websites owners only think of catering to their local or national audiences. That’s fine if you want to limit your market to your domestic market. But if you want to get sales outside of your current domestic market you must look at how well your website is communicating with others.

There are more non-native English speakers online. The question is whether your website is written for all of your international readers.

If your website is well targeted to your local domestic markets, the chances are it does not communicate well outside of that market. And even worse, it may even be pushing your international clients away.

There are things you can do to make your domestic website friendlier to everyone. This is called website internationalization. Read more

Internationalize Your Website 1 - Make Your Website Easy To Read For All Of Your Readers

February 21, 2008 by User Imagecindy  

International Web Marketing Photo: Benjamin Earwicker
Last Updated 17 August 2008

This article is part of a series on how you can internationalize your current website. The link to the other articles in this series is at the bottom of this page.


The majority of internet users world-wide are non-native English speakers. Even among native English speakers there is a wide variety of different vocabularies.

These visitors to your website may have more difficulty in reading English than you do.

First Steps To Website Internationalization

Your international visitors will probably not use the same every day vocabulary as you do. If a foreign visitor cannot understand your website easily he will not stay around long.

The question is whether your website is written for all of your international readers.

If your website is well targeted to your local domestic markets, the chances are it does not communicate well outside of that market. And even worse, it may even be pushing your international clients away.

There are things you can do to make your domestic website friendlier to everyone. This is called website internationalization. Read more