3 Reasons To Start With Integrated Marketing
October 8, 2008 by 
cindy
Integrated marketing is on most marketing managers’ agendas today. The reason why it is on most agendas is because it strengthens all of your marketing actions. It has become an essential part of business.
What is integrated marketing communications?
It is the process of ensuring relevancy and consistency for each prospect and client in all your brand communications.
When It Is Challenging
Integrated marketing can be a challenge. It is not always easy to implement the processes needed for effective integrated marketing into existing marketing plans.
What makes this challenging?
- The number of communication channels.
- The apparent variety in prospect profiles today.
Easy For Communication In New Markets
Imagine starting a completely new communication strategy. A communication strategy with a clean slate. And in a new market. One you are just beginning to develop.
It would be easy to include integrated marketing processes right from the start. And here is what makes it easy:
- Your focused efforts on your new markets
- Your need for feedback from your new markets
- The limited number of communication channels you will have in the beginning
There is a distinct advantage in establishing an effective integrated marketing strategy when you begin to develop a new foreign market. It is easier to establish when starting a new communication strategy, compared to an established communication strategy.
One Message For One Foreign Market
When you create your first communication plan for a new foreign market you usually find it easy to concentrate on creating an integrated marketing message. This usually happens naturally as part of the process.
Integrated marketing creates effective communication across different media platforms.
Your market research is fresh and you naturally want to stimulate more international business intelligence through your communication.
Even if your communications with your foreign market are limited in the number of channels you use, you will probably use good integrated marketing practices.
Integrated marketing comes in to play with creating good website templates for multiple localized websites.
Stimulate Feedback To Create Action
When you first communicate with a new foreign market you want feedback.
In fact, if you are smart, you will also create your first communication to actually stimulate feedback from your new foreign market.
- You try to get your readers to take action: give you feedback.
Again, this is also very similar to your goals in integrated marketing:
- Moving prospects from a state of awareness to taking action.
With feedback it is easy to move into the next step…
Tracking and testing become a part of optimizing results for both the international marketer and the integrated marketer.
Step Into Integrated Marketing
Implementing an integrated marketing plan right from the start of your international business development makes good sense. Here are the reasons why:
- You get all of the value of an integrated marketing plan.
- You develop your international markets faster.
- You create a structure you can measure.
- You track and test results for marketing accountability.
- You create a base to measure international viability.
An Added Bonus
Integrated marketing for new foreign markets can also favorably influence your integrated marketing for your domestic markets:
- The extra strategy and focused targeting required.
- The simple integrated marketing model you create for your foreign markets.
Good international business development usually elevates the level of company-wide business practices. This is probably the “expense” of international business today:
- Investing the time and effort in establishing great business practices.
Many would agree this is a good option.
Read The Whole Story
 |
This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.9 |
Guide 6 - Analyze Your International Viability
August 2, 2008 by cindy
Last update 6 January 2009
In This Core Business Guide 6:
Step 1 - Get The Right Marketing Process
- The 3 Differences In Your International Marketing Plan
- Flexibility In Your International Marketing Plan
- How Feedback Develops International Markets
- Viability Analysis In Your Marketing Plan
Before running your international sales strategy, set up a dashboard to analyze your sales results. Your international business success depends on adapting your business to your international markets.
Good tracking procedures and regular analysis will help you to adapt your business faster and in a more suitable manner.
Information on how to analyze your international viability is currently available through paid phone consulting sessions.
Please contact me at cindy@cindyking.biz to set up a session.
 |
Get The Right Marketing Process |
Marketing Accountability For Viability Analysis
The 3 Differences In Your International Marketing Plan
 |
The 3 Differences In Your International Marketing Plan• How is your international marketing plan different to your domestic marketing plan? • What are your top priorities in an international marketing plan? • What do you need to know to create an international marketing plan? |
Flexibility In Your International Marketing Plan
 |
Flexibility In Your International Marketing Plan• How can you plan for flexibility? • What are the questions you need to ask yourself? • Why is it important to plan for flexibility? |
How Feedback Develops International Markets
 |
How Feedback Develops International Markets• Why do you need feedback from your foreign market? • Why is it important to stimulate feedback? • How should you plan your marketing strategy for feedback? |
Viability Analysis In Your Marketing Plan
 |
Viability Analysis In Your Marketing Plan• Do you have a process of marketing accountability? • How can you get the information you need for your international viability analysis? • When should you start? |
 |
Create A Process For Sales Accountability |
Start Your International Sales Guide
 |
How To Address Cultural Differences In Expectations• Are you addressing all of your international client’s needs and meeting his expectations? |
 |
Bonus For Action Guide Subscribers
Get International Clients Action Guide readers get free special bonuses each month with their weekly email subscription.
More From Cindy
Interested in reading more on my personal opinions and experiences on how to connect with international markets?
My Blog On Copywriting For International Markets - CindyKing.biz
 |
Even More Resources
Recommended Resource - Crisis Talk
 |
Global Financial Crisis Updates• This blog is brought to you by the World Bank to help you understand how the global economic crisis affects your international business |
Recommended Resource - World Trade Indicators
|
Resource On World Trade Indicators• The World Bank website has a wealth of valuable information for international business development |
Next Step
Core Business Guide 7 - Run With Your International Sales Strategy
 |
Run With Your International Sales Strategy• Do you need help setting up your international sales strategy? |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 3.2 |
