Get International Clients » international miscommunication

How Digital Age Communication Wrecked Havoc In Multicultural Communication

cindy — Fri, 14 Mar 2008 06:00:47 +0000

I was shocked a short while ago. I heard the strangest story. A French company’s owner and partner told me how they had been trying to reach the appropriate account executive at a large American sportswear company. And they just could not get through to the right person on the phone. Every time [...]

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How Digital Age Communication Wrecked Havoc In Multicultural Communication

International Market Research – Don’t Get Stumped When Digital Age Communication Fails

cindy — Thu, 13 Mar 2008 06:00:16 +0000

Go Back To Old-Fashioned Best Practices Yesterday I wrote about a story of two seasoned French executives who had been trying to place an order by phone with a large American company, and they were stumped by a sophisticated phone system. They were lucky, they were the ones buying, and they wanted to place a large order [...]

Post from: Get International Clients

International Market Research – Don’t Get Stumped When Digital Age Communication Fails