Is International Marketing On The Web Different?

July 4, 2008 by User Imagecindy  

International Web Marketing Photo: Lindsay Niles

In the offline world, international marketing goes through a distinct sequence.

5 Stages Of International Marketing

This sequence happens because different countries do business differently. Different countries have:

  • Different habits
  • Different legislations
  • Different markets
  • Different uses for your products
  • Different client profiles

The 5 different stages of international marketing allow businesses to adapt to these differences. The 5 different stages are:

  1. Domestic Marketing
  2. Export Marketing
  3. International Marketing
  4. Multinational Marketing
  5. Global Marketing

Read more about these different stages in: 5 Traditional Marketing Steps To Become An International Business

International Web Marketing

Most international web marketers jump straight into the deep end: Global marketing.

There is one similarity between Domestic Marketing and Global Marketing: Read more