Newsletters For International Business Development

As an international business developer, one of your primary concerns should be to use all available tools to build trust with your foreign prospects and clients.

Most cross-cultural communication barriers are a direct result in lack of trust. So not only do you have to actively work on building trust building, you also need to highlight your current trust-building efforts and continually bring them to your clients attention.

Building trust can seem vague. But it becomes easy when you learn that you build trust through clarity and consistency.

This means you need to communicate clearly and consistently. If you are building a business you also need to be proactive in your communication.

A Monthly Newsletter

It is no surprise that one of the oldest communication tools is also a good trust-building communication tool.

Newsletters have been around for a long time. Although some people may think their market is tired of newsletters, market fatigue is usually not at fault.

If you feel your newsletter is not working for you, your newsletter is probably not addressing a key element.

Let’s look at why a newsletter is a great tool for your international business development. This list will help you understand what needs to go into a good newsletter.

Building Trust Through Consistency

A newsletter gives you a tool to provide consistent information on a regular, and again consistent, basis.

The content you provide in your newsletter should be consistent. Consistent with your topic and with your readers expectations.

Your newsletter’s publication schedule should also be consistent. Your consistency will reinforce the reasons why your readers should listen to you.

Newsletters are a great tool to build trust in your international markets.

Business Clarity And Specificity

Your newsletter also gives you a tool to communicate clarity in your business objectives.

• Avoid mixed signals.
• Create a congruent message.
• Provide proof to your claims.

This is a very important part of successful newsletters for either domestic or international audiences. Many people do not make their newsletter congruent with their markets.

Successful use of congruency in your international marketing is one of the determining factors in successful international business development.

Newsletters are a great tool to communicate with clarity about the specificity and congruency of what you do.

Cultures Where Newsletters Work Best

According to the 5 different cultural behavioral scales there are some countries where newsletters should be promoted more.

I do not want to list countries here, because the statistics that are available are old. I also feel that generalizations in business can easily lead to big mistakes. The theory that concerns us here is:

• Some cultures have a high tendency towards individualism, the United States and Great Britain for example.
• Some cultures have a high tendency towards collectivism, China, several other far eastern countries and also several South American countries.

The important thing to remember is that high collectivism cultures are where people respond better to a group.

Newsletters bring people together, so they should give you good results in high collectivism countries.

This does not mean that newsletters do not work as well in the other countries.

This does mean that your high collectivism market should react well to newsletters. So if you want to expand into these countries, try creating a culture targeted newsletter for these countries. Also remember to pay attention to responses within these markets when promoting your newsletter.

Newsletters are a cultural communication tool.

Multichannel Marketing Element

If you are serious about developing your international markets, you will need to use a few different marketing channels to communicate with your foreign markets. There are several reasons why multichannel marketing is important:

• To find the best way to communicate with foreign markets
• To create presence when you are not physically there
• To give you good communication tools to stimulate market feedback
• To continue your conversation elsewhere and stay in front of your prospects

Newsletters are an easy way to touch your markets on a large scale. You can easily use your newsletter within an integrated marketing program or international lead generation strategy.

Newsletters are a key component in many multichannel marketing strategies.

Easy To Culture Customize

One of the best reasons to create a newsletter specifically for one target country, is that it is an easy option. In todays world, people do not want long articles.

One very cost-effective way to create a culture-customized presence in a foreign country on a small budget, is create a monthly newsletter for each country you are targeting.

A simple, monthly, 2 page newsletter, with 4 short articles will not cost you a fortune.

The plus side, is that you will get more mileage out of your investment with minimal planning.

You can easily re-purpose the 4 articles in your monthly newsletter and use them in different marketing channels. Each month this could give you the following culturally customized touches in your target country:

• 1 2-page newsletter
• 4 weekly articles on your country specific website
• 4 weekly blog posts
• 4 weekly emails
• 4 weekly audio blasts if you take the time to have someone read them.

You can even print out your newsletter on one double sided piece of paper and mail it to your prospects your clients, or distribute it out at events.

And, if you think strategically about the subjects you cover each month, a year later you could have 12 useful evergreen product sheets, or case studies to help you develop your international sales.

Culture customized newsletters are great value when developing your business in different countries.

International Communication Tools

If you currently do not have a newsletter targeted to your international audience, consider the points above and give it a try.

Instead of thinking of newsletters as company communication, look at newsletters as a culture targeted communication tool.

Change your perspective of newsletters for an even better understanding of how you can use your newsletter to build you business.

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International Lead Generation

If you really want to develop your international business and get more sales you need a system. You also need to incorporate this system into an international marketing strategy.

The right international marketing strategy will bring in leads from different countries. An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• International web marketing - for easy international business development
• Strategic marketing - to get your message right
• Multichannel marketing - to create intimacy with the right marketing mix

Remember to check out the Business Guide 4 - Build Your International Marketing Strategy to see how all of your international marketing strategies fit together.

Your international lead generation strategy is another component of an effective international marketing strategy. Your international lead generation strategy leverages the power of your international web marketing. It works for you to bring in your international leads.

Use you international website as an international lead generation system.

Don’t forget to check back here again soon. This guide is regularly updated.

Creating Your Lead Generation Strategy

• Have you got your online international sales strategy all wrong? • What is the trend towards more international business? • What is your current marketing pipeline? Read more here.

• Would you like to find out what triggered your first international sales? • Would you like to cultivate those triggers to get more international sales? Find out how by clicking here.

• Do you have the right definition for your international lead? • Why is defining your international lead important? Read more here.

• Why should you start with a clear definition for what a lead is to your company? • Should you qualify this definition as precisely as you can? • Do you need to revise your definition? Find out more here.

• What is the BANTS formula? • How can you get better marketing? Get the answers here.

• What should you do first to get more international clients? • What are the advantages of measurement? Find out here.

• What are the three parts of your international lead generation plan? • What marketing do you need to do for more effective lead generation? Click through here to find out.

• How do you use lead nurturing to create relationships? • Would you like a basic outline of what to do? Get started here.

Tools To Use In Your Lead Generation Strategy

How An Information Product Strategy Develops Lead Generation Beyond Your Current Borders

• Are you getting all of the sales value you can from your information products? • Would you like to get more mileage out of your information products? Get started here.

Information Products Open The Door To International Development For Brick And Mortar Businesses

• Would you like to take the risk out of international business development? • Would you like to create an international lead generation system from your current office? See how you can get started here.

How Information Products Sold In Foreign Markets Can Save Your Business When Your Economy Is Slow

• Are you optimizing all of your current products and expertise in your foreign markets? • Would you like an easy source of revenue from international markets? See why you should be doing this by clicking through here.

How Offline Businesses Can Learn From Infopreneurs To Develop Outside Markets

• What can brick and mortar businesses learn from infopreneurs? • Are you optimizing all of your information products? See why you should be doing this by clicking through here.

Your Lead Generation Strategy Is Part Of Your Global International Marketing Strategy

• How can you connect with your international clients?

• What communication do you need to connect with international markets?

• What are the key components of an effective international marketing strategy?

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Guide 4 - Build Your International Marketing Strategy

Last updated 14 August 2008

Your international business success depends on finding and using the right international marketing mix both for your business and your international clients.

An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• Strategic marketing - to get your message right
• International web marketing - for easy international business development
• Lead generation marketing - to leverage your web marketing and bring in clients
• Multichannel marketing - to create intimacy with the right marketing mix

This guide will review all of the different marketing strategies for you to create an effective international marketing strategy.

Review General Plan

Plan Cultural Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.

Choice Of Internet Marketing Methods • How much choice do you have in marketing methods? • Is your choice of marketing methods important in international business development? • What web marketing methods should you choose for international business development?

Use A Multicultural Internet Marketing Strategy To Develop Your International Business • How does a multicultural marketing strategy help you develop your international busienss? • Why should you use multicultural marketing? • Does multicultural marketing fit into your international business strategy?

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • How can you boost your international marketing? • Is there a quick fix for your international marketing? • How do you get the most out of your international marketing?

Find Your Marketing Mix

Multicultural Marketing & Cross-Cultural Marketing

• Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing? • Do you know when you should use them? Find out how to get more from the right cultural marketing.

International Web Marketing

Use this guide to help you plan your international marketing plan:

• Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Multichannel Marketing And The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix. Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

• Do you know how to communicate with different countries? This guide shows you how

Develop A Marketing Plan For International Sales

International Lead Generation

With the right marketing mix you can create an online lead generation machine.

• How can your international marketing bring in sales? The answer is here.

Create Marketing To Stimulate International Connections

Build Trust With These Tools

There are a few ways to build trust. Consistency and clarity are the two main factors contributing to trust in international communication. Here is how you can build trust through consistency:

Building Trust With These 3 Changes In Your Communication Will Get International Visitors To Listen To You • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients?

Once you establish your first regular communication plan you will need communication tools: Case Studies can be used for marketing to both your domestic markets and your international markets. If you already have some case studies with your domestic clients remember to make these visible to your international readers. Of course you should aim at getting a variety of case studies with international clients. But their main value in an initial international business plan lies in their trust building capacity.

Case Studies - Best Small Business Tool For Building Trust In International Clients • Do you have a trust-building strategy in your international marketing plan? • Do you know the best trust-building tools you can use for international clients? • Did you know that this same tool is also a great trust-building tool for all of your clients?

Case Studies - Easy Small Business Strategy Strengthens International Client Relationships • Do you need to build stronger relationships with your international clients? • Would you like to kill two birds with one stone and use one trust-building and relationship-building tool for all of your clients? • Is your company already using case studies for international marketing?

Design International Web Visibility

Your international business development relies on good web marketing practices. Good web marketing can challenge some businesses. With international business development not only do you need excellent web marketing practices, but you also need to tweak your web marketing for international audiences.

This Business Guide tells you how to give your website international visibility.

• How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Finished?

Next Step

• How can you connect with your international clients? • What communication do you need to connect with international markets? • What is the secret ingredient for great international communication? Read about how to create your international marketing strategy.

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Guidelines For Your Basic International Lead Nurturing Plan

Getting international sales through online lead generation is not easy. But you can get sales-ready leads with a solid lead nurturing program.

Lead nurturing is about creating relationships with your prospects. International lead nurturing is also about creating relationships. You need to avoid automatic internet communication for everyone. Try to create one-on-one relationships through each contact instead.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Here are some basic guidelines for your basic lead nurturing plan. Your marketing touches should:

• Be at least once a month
• Vary the format
• Not all be sales pitches
• Not bore them
• Vary the content
• Prepare for the long haul

Let us look at these guidelines a little closer. Read more

How To Qualify Your International Lead With The BANTS Formula

You need to know where your international leads are in their purchase process. This helps you to put up the best lead generation process to get more sales.

Before doing anything, you need a comprehensive definition of what a good lead is to your company. You will also need a scoring or evaluation process to put your leads into the right stage of your lead generation.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Qualify with BANTS

This is a simple method to come up with a clear definition on how to qualify your ideal lead. Read more

Where To Fit Your Marketing Pipeline Into Your International Lead Generation Plan

In my previous articles, you have seen:

• How important it is to have an international marketing pipeline to get sales-ready leads for your business.
• Why it is important to define what a lead is for you and your company

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Creating Your Marketing Pipeline

Let us look at two different aspects of your international sales system.

• Your lead generation system to increase international business.
• You international marketing pipeline to feed your lead generation system.

There are three parts of your lead generation system. These three parts are what happens prior to your clients buying your products.

1. Lead Generation System For Inquiries
2. Lead Qualification System
3. Lead Nurturing

You need to add an international marketing process parallel to each of these three different parts of your lead generation system. Read more

How To Define Your Internationl Lead And Revise It For Success

With international lead generation, it is vital to start with the right definition and to qualify all of your leads.

• Start with a clear definition for what a lead is to your company.
• Qualify this definition as precisely as you can.
• Document, track and improve your process.

An accurate definition of your ideal lead gives you a key tool for optimum efficiency within your own business.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Define Your Lead And Expect To Revise It

It is also necessary to have an accurate definition of your ideal international lead because your definition is very likely to change as you get to know your international markets better. Read more

First Step To Create Your International Lead Generation Plan

You cannot control many things in your international markets. The initial phases of international business expansion are often full of surprises. Careful planning does not always prepare you for everything. Cultural differences come up all of the time.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

The Advantage Of Measurement

This is why conducting your initial phases into foreign markets through an online approach has distinct advantages. Internet marketing gives you control over several areas. Or at least it gives you the means to adjust quickly to your market. You can measure your marketing and sales efforts easily.

You can do many things to control your international lead generation process online. Here is an outline:

• You can use internet marketing to get more inquiries.
• You can easily document your online touches.
• From there you can measure your results.
• Knowing where to adjust your communication becomes easy to do through practice.

International market feedback is easier than ever before to set up and stimulate online. As you get to know your foreign markets better, you refine your process to work better for you. Read more

Why Your International Lead Is Key To Your International Success

You may be able to smooth over some lack of good business practices in your domestic markets. This is sometimes possible simply because you know your market well and are able to compensate in other areas.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

International Miscommunications

You cannot smooth over any lack in good business practices as easily in international markets. The cultural differences in you international markets highlight any little areas lacking in good business practices.

The communication hurdles in doing international business means you must start with excellent business practices. If you don’t? …well things just get messy. Then things are difficult to see clearly to analyze and move forward.

Start With The Right Definition For You

In international sales, confusion often happens right at the beginning of the sales process. With the basics. In order to generate leads you must know what they are. Read more

Do You Need An International Marketing Pipeline?

Have you got your online international sales strategy all wrong?

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Trend Towards More International Business

Most online businesses today want to get more international business through their website.

The fact is international business counts more today than every before. It often represents more stability through times of domestic economic instability. And we are going through some unsettling times.

Let’s do a little international market brainstorming.

• What kind of international marketing pipeline do you need?

A Communication Platform Only

The easiest communication platform for you to use to reach international prospects is your company website. Everyone can see your website. But don’t forget your website is only a communication platform.

• Are you concentrating on your communication platform rather than your marketing pipeline?

You need more than a platform to create a different source of revenue. So the next question is:

• Is your international internet marketing getting you more than just international visitors? Read more

  Tags: international lead generation, online marketing pipeline

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