Go Viral With Video Marketing – Special Sound And Motion Effects
June 4, 2008 by 
cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
The one main reason why video marketing is a necessity for all online businesses. It’s viral. It is a key component to web marketing today. What makes short form marketing videos viral? They become viral for the same reasons as short movie trailers. Good viral videos always have special sound and motion effects.
Yes, special sounds and motions are what make videos viral. You need to add these special effects to your good video marketing practices.
Good video marketing practices also apply to international video marketing. We will look into implementing good cross cultural marketing to your marketing videos later in this series. Today we are just going to look at why special sound and motion effects are so important. Read more
When Do You Need Video Marketing?
June 3, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
There are several reasons why businesses should consider video marketing to reach their international markets.
Video marketing is fast becoming a necessity throughout the online business world. It is used heavily for online B2C marketing. It is also used effectively in online B2B online lead generation.
The best practices for online marketing and online business in domestic markets can almost always be adapted to international markets.
To get good results internationally you do need to integrate your best internet marketing practice with good cross cultural communication practices. Read more
Where Is Video Marketing Effective?
June 2, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity for businesses online. The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.
Videos are being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.
Video marketing can also be a very important part of your international internet marketing plan.
Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
Video marketing is just another marketing channel.
We will look into cross cultural communication used in video marketing in the near future here at Get International Clients. First let’s run through the basics of video marketing.
Today let’s review where you can use video marketing online. Read more
Global Website Development In An International Internet Business Plan
May 23, 2008 by cindy
One way for internet marketers or brick and mortar companies to plan for their international business expansion is to look at the progressions in
- Websites as they move towards global business websites
- The different stages of traditional international marketing towards global business marketing
This can help businesses to
- Clearly identify where they are today on the scale of international business
- Create an International Internet Business Plan
Progression Towards Website Globalization
It is very interesting to note the online marketing progression today goes:
- From website internationalization = domestic website + all foreign & domestic markets
- To website localization = one foreign website + one foreign market
- To website globalization = all foreign websites + all foreign markets
There is a distinct trend for good global websites today to use website templates throughout all of their country websites. This makes the process easier, quicker and cheaper to manage.
So the progression is towards one website template used for all markets. Read more
Basic Outline For Cross Cultural Online Marketing
May 22, 2008 by cindy
Cross cultural researchers have studied different behavioral values in different cultures. Geert Hofstede researched this a few decades ago.
And these different behavioral values are outlined extensively in the book The Culturally Customized Web Site.
What Are The Different Cultural Behaviors You Can Market To?
Basically The Culturally Customized Web Site outlines that different cultures have different ways of behaving along 5 different scales.
- High Individualism versus High Collectivism Behavior
- High versus Low Uncertainty Avoidance Behavior
- High versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High versus Low Context Behavior
These different behavior scales can be used by international internet marketers. Marketing towards these behavioral needs gives internet marketers tools to play with and tweak to get better responses from different countries and cultures.
This is especially helpful, if you are marketing to another country at the opposite end of one or more of these scales to your country.
How Cross Cultural Study Can Help You? Read more
Website Design - Power Your International Web Pages With Focus
Internet users are unlike any other media consumers.
They are online with a purpose. Even internet users in other countries.
The degree of purpose may depend on the maturity of the local internet environment. Most of your international online markets have had internet access for a few years now. They come online with a purpose.
Why Are Online Users A Different Type Of Reader?
In some ways an internet user is more like someone in a huge library rather than a person idling flipping through a magazine in the doctor’s office.
If internet users come online with a purpose, what do you think they are looking for online?
They use search engines and favorite bookmarks just like the clearly marked isles in a library.
Your international visitors may have different motivations and different preferences, due to cultural differences. But they come online for the same reason: They have one specific purpose.
When a visitor lands on your website, what is he hoping to look for on your website?
How can you design your website to appeal more to these online visitors? Read more
Get Your Front End Acquisition Strategy For International Clients
May 19, 2008 by cindy
Online internet businesses are often in the business of attracting and selling to new clients. The strategies for selling to first time customers are referred to as Front End Acquisition.
What Is Front End Acquisition?
Front End Acquisition refers to all of the marketing and communication that happens before a person becomes your customer or client. It starts from the point in time when you client does not even know you until his first purchase.
The methods that work for Front End Acquisition will not work with existing clients or Back End. And the methods used to market successfully to your Back End will not work on your Front End Acquisition.
Identify Different Sales Methods
In online sales the difference in the two strategies is very distinct, and an oversimplification could be:
- Front End Acquisition often relies on Landing Pages.
- Back End Sales will often come through email marketing.
Why are these different sales methods used? Read more
Get International Clients Sunday Blog Carnival # 2
This weeks Get International Clients Sunday Blog Carnival has two different entries from China. There are several articles from non-Native English speakers and from writers with different cultural backgrounds.
If you are interested in international internet marketing, all of these articles are for you.
Website Design - How To Speed Up Your Website For All Of Your Visitors
International business development is often challenged with cross cultural communication barriers, hurdles and miscommunication.
Given the effort you make to keep international communication smooth, you do not want any communication issues between your website and your international visitors website.
And yet your web pages may already have communication issues with your domestic clients websites. Review these internet marketing best practices to improve your website for all of your audiences.
How Each Of Your Web Pages Communicates With Your Visitors Computer
Communication in its simplest format is all about an exchange of information.
Your computer communicates when it is online too. It exchanges information with every website you visit. Your computer goes through a longer process when it communicates on the internet.
Even if you do not notice any part of this communication it still happens.
When someone goes to your website for the first time, every object on each of your web pages they visit will be sent from your host server to the user’s computer.
These visitors may be your potential clients.
On future visits your visitor’s computer will need to make a round trip to your server to identify everything that was not stored on his computer during the previous visits.
Your visitor’s web browser stores some files on his PC and will only download these again when he tell his web browser to do so. Read more
Why You Need To Choose Different Internet Marketing Channels For International Business Expansion
May 9, 2008 by cindy
As I’ve said before, both your domestic and you international clients benefit from good internet marketing practices.
In internet marketing, as in traditional marketing practices, you need to spend some time identifying how your target prospects prefer to hear from you.
The different channels of communication using the internet include: emails, websites, ezines, podcasts, blogs, and forums.
Internet marketing targeted to a domestic market you know well makes it easier to evaluate the best marketing channels to use.
But when it comes to using internet marketing for international markets you need to spend a little more time researching and testing the best channels for the message you want to transmit. Read more
