International Business Success Basics

This guide is aimed at both beginners and non-beginners in international business.

If you are not getting the international results you want, before doing anything else, review these international success basics.

Get International Clients - Business Guide 1

5 Traditional Marketing Steps To Become An International Business • Be sure your marketing is adapted to your business.

The 7 Traditional Paths To International Business Development • Be sure your marketing is going in the right direction

Your International Mindset • Why is your international mindset key to your international success? • How do you acquire an international mindset? Don’t forget to read this… especially if this is your first time around the 8-step International Sales Road Map..

Get International Clients - Business Guide 2

Small Business Action Strategy For First International Business Development Plan • Create a process for your international business development

Get International Clients - Business Guide 3

International Market Research • Base your international business development on continuous international market research

Get International Clients - Business Guide 4

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • Use a cross-cultural and multichannel marketing strategy adapted to your business

Get International Clients - Business Guide 5

The 3 Types Of International Communication For International Business Success Online • Use cross-cultural communication techniques to develop your international business faster

Get International Clients - Business Guide 6

Analyze Your International Viability • Use regular viability analysis to make sure your get on the right path

Get International Clients - Business Guide 7

Why Your International Lead Is Key To Your International Success • A clear definition of your target lead keeps your marketing focused.

Get International Clients - Business Guide 8

Cultural Web Tools • Use regular viability analysis to make sure your get on the right path

Key International Resources

Key International Resources Click here for some useful international key resources.

Free International Translations Tools Click here for free translation tools

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Guide 1 - Discover Your International Business

Last updated 6 November 2008.

In This Core Business Guide 1:

Frequently Asked Questions

• Why Should You Want International Clients?
• Do You Have An International Market?

Step 1 - Where Is Your International Business?

• 7 Traditional Paths To International Business Development

Step 2 - Identify Your Current Marketing

• 5 Marketing Steps To International Marketing

Step 3 - Find What To Sell

• Find What To Sell
• Different Consumer Habits In Different Cultures
• First New Products For International Markets
• Read This Before You Choose Your First Product To Sell Abroad
• Start With One Product
• Target Your Global Market With An Understanding Of Their Demographics
• When Digital Products Open International Markets
• First Brainstorming Questions To Determine What To Sell Abroad

Step 4 - Choose Where To Sell

• Why Selling To Everyone Is Too Expensive

Step 5 - International Success Basics At A Glance

• Business Guide - International Business Success Basics
• Your International Mindset

Bonus For Action Guide Subscribers
More From Cindy
Next Step
Need Help?

Frequently Asked Questions

Would you like to develop your international business?
Are you a beginner at international sales and marketing?

Then, read this Business Guide first. There are two important questions you must answer before you can find the right mix for your international marketing.

After finding the right international marketing mix for your business you can then learn how cross-cultural marketing tools can help you bring in more sales.

International Business Development is no longer limited to companies which can afford to set up overseas offices. But there is one hitch. You still need to use an international marketing strategy suited to your business.

Why Should You Want International Clients? Are still wondering whether you should develop your business abroad? Then, read this Frequently Asked Question.

Do You Have An International Market? Are unsure about your international market? Then, read this Frequently Asked Question.

Choose your foreign market

Where Is Your International Business?

International web marketing is great tool for international business business development.   But this is also where it is foolish to forget to review some traditional international business basics.

You need to identify your current position as an international business in order to identify the most effective steps you need to take to develop your international markets further.

Please read carefully through the first two steps below. This is the first place most small businesses fail. And it is also the source of most problems further down the road.

These two steps will help you to define where your international business is right now.  You will also be able to identify your next logical step towards getting more international clients.

Get this wrong and you could jeopardize your chances of successful international results. You may even have unrealistic expectations which could waste your time and money.

The first rule in international business development is to take it one step at a time… starting from your first step from where you are now.

7 Traditional Paths To International Business Development How do you go from a domestic company to an international company? How does your current international business effect your marketing strategies? Businesses normally go through distinct development phases as they become an international business. It is usually best to stay within this path.

Choose your communication

Identify Your Current Marketing

5 Traditional Marketing Steps To Become An International Business What type of international marketing suits your current business? Before creating your international marketing plan you need to identify your business needs. This list of the traditional marketing steps businesses progress through will help you to understand where you are and the steps you need to go through to fully develop your international business.

Choose your product

Find What To Sell

After the exercises above, you should now be ready to begin the process of finding what you want to sell abroad and where to sell it.

These articles will help you to choose the products you want to sell to international clients and where to start selling them.

The first question is often what you should sell. Some companies do not know if there is a market for their products.

Different Consumer Habits In Different Cultures • Do you already know if your product cannot be sold in every market? • Will it be difficult to sell your products abroad? • How should you evaluate different consumer habits? Read more about how different consumer habits can help you choose your product.

First New Products For International Markets • Are you tempted to create a new product for your new international markets? • Are you wondering if you need to create a new product? • Do you want to know whether you should create a new product for your foreign clients? Find out what you need to know here.

Read This Before You Choose Your First Product To Sell Abroad • Are you still hesitating to decide what to sell abroad? • Do you need some help rationalizing your decision? • What do you need to know about deciding which product to sell? Read more here.

Start With One Product • Do you think you need to sell all of your products abroad? • Are you at a loss what to sell to your foreign markets? • Find out how choosing one product can help you get started. Read further here.

Target Your Global Market With An Understanding Of Their Demographics • Do you know if your foreign clients want your product? • How can you find out if your product will appeal to your international clients? • How can you find out more about your international clients? Read how understanding your foreign markets can help you sell your products abroad.

When Digital Products Open International Markets

When Digital Products Open International Markets • Are you stuck on deciding which product to sell abroad? • Would you like an easy solution to stimulate international market research? Find out how digital products can help you here.

First Brainstorming Questions To Determine What To Sell Abroad • Do you need help deciding what to sell abroad? • How important is the choice of your first product to sell abroad? • This is an easy step if this is the first time through the 8 steps of the International Sales Road Map. Find inspiration here.

Choose your country

Choose Where To Sell

The second question is often where you want to sell your products.  In which foreign countries?  In which order?  Is there a priority?

Why Selling To Everyone Is Too Expensive • Do you know where you should sell your products and services? Read this before you decide to sell your product without choosing one specific country first

Get off to a good start

International Success Basics At A Glance

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Your International Mindset • Why is your international mindset key to your international success? • How do you acquire an international mindset? Read more… especially if this is your first time around the 8-step International Sales Road Map..

Bonus For Action Guide Subscribers

Free Mind Map - What is Culture?

This is a password protected bonus for Get International Clients Action Guide subscribers.

All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide.  In addition, subscribers get free access to bonus reports, mind maps and fact sheets.

Not yet subscribed to the weekly Action Guide?  Then, sign up here to get your free bonuses.

What Is Culture? Remember, this is for Action Guide subscribers only. You will need the password in your weekly email to access this bonus.

More From Cindy

Interested in reading more on my personal opinions and experiences on how to connect with international markets?

CindyKing.biz International Business Development

Next Step

Plan Your International Sales Road Map Your next step is to review the next Business Guide in this series: Guide 2 - Plan Your International Sales Road Map The International Sales Road Map gives you a simple step-by-step process to run through once, and then repeat as you progress in your international business expansion. The International Sales Road Map shows you how and when to implement the other Get International Clients Business Guides.

Reasons Why You Should Implement An International Sales Road Map

- Coming soon most international web marketing plans forget to add international marketing and cross-cultural marketing strategies.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

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Use A Multicultural Internet Marketing Strategy To Develop Your International Business

Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.

Part of the equation for a successful international internet business is using the correct marketing online for your international audience.

Internet Marketing Today

Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated Read more

How A Third Culture Kid’s Natural Cross Cultural Vision Can Power Your International Business Expansion

Last updated 20 August 2008

Would you like a secret weapon to help power your international business expansion?

Are you wondering if there is one simple thing you could add to your current business mix that would help you a lot throughout the whole process?

What if you had a unique cross cultural vision tool in your pocket?

Third Culture Kids

Working with a Third Culture Kid could be the solution for your company.

Third Culture Kids (TCKs) aren’t children. It is a term used in international environments. It is used generally to describe people that grew up Read more

Initial International Market Research Can Feel Like A Cliff Hanger

International Business Development

The initial market research required for international business expansion can be daunting. Most businesses remain paralyzed longer than necessary. They wonder if their business would have a market in a foreign country or not instead of taking actions to find out for themselves.

Or they may think that it would take too much time, or too much money. Some companies may feel so overwhelmed that they outsourcing the international market research is the only option.
Read more

Internet Strategies For French PME

Organic SEO To Give French Companies With An English Language Website The Visibility In American Markets To Compete With Anyone

As a French company targeting international markets you probably have a website in English.

Once you have had your business website up for a few months, you will be able to evaluate your results.

What can you do if you are not getting the prospects and leads you want from your website? How can a small French business gain any visibility in the huge American market? Do what the North American companies are doing.

Implement the right Search Engine Optimization campaign to get targeted visitors to your website. Read more

5 Success Keys For Small Businesses Developing Into International Markets

5 Success Keys For Small Businesses Developing Into International Markets

As a small business would you like to have clients from exotic places? An online business can in theory open business opportunities for you all around the world. But does your website actually get your message to cross cultures? Are you actually communicating with people from afar?

Hold off a moment with your website translations. Do you really know what you are getting yourself into? Before deciding to develop your company abroad, here are 5 success elements to things to consider. Read more