Cross Cultural Web Tools For Countries With High Uncertainty Avoidance Cultural Behaviors

Last updated 16 August 2008

There are 5 different scales of cultural behavioral traits.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high end of the uncertainty avoidance behaviors. This is part of the high versus low uncertainty avoidance behavior scale.

Traits Of Cultures High In Uncertainty Avoidance

Some cultures are described as being high on a scale of uncertainty avoidance and are compared to cultures at the other end of the scale with a low score in uncertainty avoidance traits. The cultures high in uncertainty avoidance are stimulated more with:

• Predictability
• Structure
• Order

They do not respond well when they are faced with:

• Ambiguity
• Less structure
• Taking risks

Cross Cultural Web Tools For High Uncertainty Avoidance Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of uncertainty avoidance:

Where To Emphasize Your Customer Service To Get More Sales

The International Markets Where Your Free Offers Work Best

How Web Themes Based On Tradition Can Help You In Certain Foreign Markets

When To Use Testimonials To Get More International Sales

When Do You Need To Talk To Your International Clients With Their Vocabulary

When International Clients Need More Guided Navigation

Where Is It Good To Mention Your Different Local Offices On Your Website

These web tools respond well to the traits for cultures high on the cultural behavioral uncertainty avoidance scale. Read more details for each of these web tools in the articles in the Web Tools For Cultural Communication Guide.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Rate this:

3.2

Where Is It Good To Mention Your Different Local Offices On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed six web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

• Customer Service
• Free offers
• Tradition Themes
• Testimonials
• Local Vocabulary
• Guided Navigation

Let’s continue with a seventh Uncertainty Avoidance web tool :

Local Offices

This week we will look at another high Uncertainty Avoidance cultural behavior web tool :

• Local offices

Any offices you have in your foreign market will interest all cultures. But some cultures will respond even more to seeing where you have offices and how close they are to them.

These cultures like this extra assurance. They have a high score on the uncertainty avoidance scale.

Let’s review the cultural behavior of uncertainty avoidance:

Traits Of Cultures High In Uncertainty Avoidance

Some cultures are described as being high on a scale of uncertainty avoidance. These cultures are stimulated more with:

• Predictability
• Structure
• Order

They do not respond well when they are faced with:

• Ambiguity
• Less structure
• Taking risks

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Information Of Local Office

In these cultures you need to pay attention to how you communicate and emphasize:

• Your local offices
• Your local dealers
• Your local shops

Of course if you have any foreign offices you will probably be listing them on your website. The thing is to find the right place to put this information on your website. How can you highlight this information in a way that reassures cultures with a high uncertainty avoidance factor?

It is also interesting to not this factor if you do not yet have local offices in your foreign market. You will need to evaluate your foreign marketing campaign to take this into consideration.

Remember, there will be other tools you will need to highlight as well.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Rate this:

2.5

When International Clients Need More Guided Navigation

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed five web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

• Customer Service
• Free offers
• Tradition Themes
• Testimonials
• Local Vocabulary

Let’s continue with a sixth Uncertainty Avoidance web tool : Read more

When Do You Need To Talk To Your International Clients With Their Vocabulary

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed four web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

• Customer Service
• Free offers
• Tradition Themes
• Testimonials

Let’s continue with a fifth Uncertainty Avoidance web tool :

Local Vocabulary

This week we will look at another high Uncertainty Avoidance cultural behavior web tool : Read more

When To Use Testimonials To Get More International Sales

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed three web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

• Customer Service
• Free offers
• Tradition Themes

Let’s continue with a fourth Uncertainty Avoidance web tool : Read more

How Web Themes Based On Tradition Can Help You In Certain Foreign Markets

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed two web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

• Customer Service
• Free offers

Let’s continue with a third Uncertainty Avoidance web tool :

Themes Around Tradition

This week we will look at another high Uncertainty Avoidance cultural behavior web tool : Read more

The International Markets Where Your Free Offers Work Best

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed one web tool for cross cultural communication to cultures with an Uncertainty Avoidance behavioral trait:

• Customer Service

Let’s continue with a second Uncertainty Avoidance web tool : Read more

Where To Emphasize Your Customer Service To Get More Sales

Last updated 16 August 2008

Cross Cultural Communication Web Tools show you the different things you can emphasize to communicate more effectively with different cultures through your website. These web tools are not absolute remedies to barriers in your cross cultural communication. You will need to find the right mix of different web tools to communicate effectively with your particular markets. Different cultures respond to different things. They have different communication needs. And it is never a simple mix of tools. There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits. This is the first web tool for cross cultural communication to cultures with cultures an Uncertainty Avoidance behavioral trait: Read more