Cross Cultural Web Tools For Countries With High Power Distance Cultural Behaviors

Last updated 16 August 2008

There are 5 different scales of cultural behavioral traits.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high end of the power distance behaviors. This is part of the high versus low power distance behavior scale.

Traits Of Cultures High In Power Distance

Some cultures are described as being high on a scale of uncertainty avoidance and are compared to cultures at the other end of the scale with a low score in uncertainty avoidance traits. The cultures high in uncertainty avoidance are stimulated more with:

Some cultures are described as being high on the power distance scale and are compared to cultures at the other end of the scale with a low score in power distance traits. These cultures high on the power distance scale have a strong belief in:

• Authority
• Hierarchy

Cross Cultural Web Tools For High Uncertainty Avoidance Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of power distance:

When A Show Of Company Hierarchy Reassures Your Clients

How To Use Your Company Executives For Better Cross Cultural Communication

When Your Company Vision Statement Opens International Business

Where To Mention Company Awards On Your Website

Why You Must Not Forget To Put In Appropriate Titles On Your Website

Where Ownership Appeal Can Bring In International Business

These web tools respond well to the traits for cultures high on the cultural behavioral power distance scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Where Ownership Appeal Can Bring In International Business

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the fifth web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy
• Company Executive Photos And Videos
• Company Vision Statements
• Company Awards

Let’s look at the sixth web tool in this category: Read more

Why You Must Not Forget To Put In Appropriate Titles On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the fourth web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale: Read more

Where To Mention Company Awards On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the third web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy
• Company Executive Photos And Videos
• Company Vision Statements

Let’s look at the fourth web tool in this category: Read more

When Your Company Vision Statement Opens International Business

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the second web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy
• Company Executive Photos And Videos

Let’s look at the third web tool in this category: Read more

How To Use Your Company Executives For Better Cross Cultural Communication

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits. Last week we reviewed the first web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy

Let’s look at the second web tool in this category:

Company Executives

Another web tool for cultures with a high Power Distance culture behavioral trait is: Read more

When A Show Of Company Hierarchy Reassures Your Clients

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

This is the first web tool for cross cultural communication to cultures with cultures the Power Distance behavioral trait:

Company Hierarchy

This week we will look at a web tool for cultures with a high Power Distance culture behavioral trait:

• Company Hierarchy

Some cultures expect more emphasis on company hierarchy than others. They need to be able to identify the leaders. They might only want to speak to the person with the right title or who is at an appropriate level for them.

There are some cultures that respond better with stronger communication on company hierarchy. These are cultures with a strong belief in authority and hierarchy.

Cultural barriers will pop up if you don’t work towards these needs in your foreign culture.

As you get to know your foreign markets, pay attention to their needs in being informed of your company hierarchy. You may not need to change what you already have on your website. Read more