Is International Marketing On The Web Different?

In the offline world, international marketing goes through a distinct sequence.

5 Stages Of International Marketing

This sequence happens because different countries do business differently. Different countries have:

• Different habits
• Different legislations
• Different markets
• Different uses for your products
• Different client profiles

The 5 different stages of international marketing allow businesses to adapt to these differences. The 5 different stages are:

1. Domestic Marketing
2. Export Marketing
3. International Marketing
4. Multinational Marketing
5. Global Marketing

Read more about these different stages in: 5 Traditional Marketing Steps To Become An International Business

International Web Marketing

Most international web marketers jump straight into the deep end: Global marketing.

There is one similarity between Domestic Marketing and Global Marketing: Read more

How To Use International Marketing Strategy To Plan For Your Globalized Website

Last Updated 17 August 2008

I’ve had quite a few questions lately on how to move towards a globalized website.

And the marketer in me responds by looking at your company’s current business, what you are marketing and where you are selling your products or services.

Prior Planning Makes All The Difference

It is important for any online business with a desire for international expansion to know what is involved in website globalization. A little prior planning can save you lots of time, money and aggravation in your next steps towards getting more international clients.

Why? Read more

5 Traditional Marketing Steps To Become An International Business

International Business Development With An Easy 5 Step International Marketing Plan

So you want to get more international clients, and realize that you need to do some international marketing. But you are not quite sure what to do.

Well let’s have a look at the different areas of international marketing. Companies often go through these steps one after the other, but not always. You could start an export business for example without going through the first step of Domestic Marketing.

Each step clearly explains:

• where your company is selling, and
• what product you are selling.

You will see very clearly where your company’s business requirements are today with regards to International Marketing. This will also give you a better understanding of what your next step is towards getting more international clients. Read more

International Marketing Strategy For Small Businesses - The Right Mindset

An international marketing strategy requires sustaining an international mindset. Setting up an international marketing strategy requires a more intense focus than for a local marketing strategy. There are so many more factors to take into account.

If you have markets in several countries it can be a challenge to remain open to all of their different cultural requirements. You must be open to understanding the different markets in each country, with the different parameters specific to each country. And yet you must stay focused on each marketing strategy. Read more