Which Cultures Need You To Get To The Point Fast?

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed two such tools for cultures with a high masculinity behavioral trait. These were the web tools of:

• Games and Quizzes
• Product Quality

Get To The Point

This week we are going to look at another web tool for high masculinity cultures:

• Get to the point when giving your information on your website

It’s often easier to understand this when looking at how you would appeal to the cultures on the other end of the scale. At this opposite end of the scale you would use a soft sell approach with attention to images.

Here, in today’s example, in cultures with high masculinity traits you would use less imagery to get your point across. Read more