Get Your Front End Acquisition Strategy For International Clients
May 19, 2008 by 
cindy
Online internet businesses are often in the business of attracting and selling to new clients. The strategies for selling to first time customers are referred to as Front End Acquisition.
What Is Front End Acquisition?
Front End Acquisition refers to all of the marketing and communication that happens before a person becomes your customer or client. It starts from the point in time when you client does not even know you until his first purchase.
The methods that work for Front End Acquisition will not work with existing clients or Back End. And the methods used to market successfully to your Back End will not work on your Front End Acquisition.
Identify Different Sales Methods
In online sales the difference in the two strategies is very distinct, and an oversimplification could be:
- Front End Acquisition often relies on Landing Pages.
- Back End Sales will often come through email marketing.
Why are these different sales methods used? Read more
