Cross Cultural Web Tools For Countries With High Femininity Cultural Behaviors
July 28, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are 5 different scales of cultural behavioral traits.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
Today we are only going to look at the web tools for the high end of the femininity behaviors. This is part of the masculinity versus femininity scale.
Traits Of Cultures High In Femininity
Some cultures are described as being high on a scale of femininity and are compared to cultures at the other end of the scale which are high in masculinity. The cultures high in femininity are stimulated more with:
- Nurturing
- Caring
Cross Cultural Web Tools For High Femininity Cultures
There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.
Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of femininity.
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Why Soft Selling Appeals
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When Visual Harmony Has
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These two web tools respond well to the traits for cultures high on the cultural behavioral femininity scale.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 3.2 |
When Harmony Has Stronger Appeal To Your Clients
July 21, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
We have already reviewed one tool for cultures with a high femininity behavioral trait:
- Soft Selling
Visual Harmony
This week we will look at a web tool for high femininity cultures:
- Visual harmony
Let’s review the cultural behavior of femininity:
Traits Of Cultures High In Femininity
Some cultures are described as being high on a scale of femininity and are compared to cultures at the other end of the scale which are high in masculinity. The cultures high in femininity are stimulated more with:
- Nurturing
- Caring
Here’s one thing you can do to communicate better with your clients in these cultures:
Highlight Use Of Graphic Harmony
In these cultures you need to pay attention to:
- Overall aesthetics
- Colors
- Images
- Nurturing aspects
In cultures high on the femininity scale it is important to create the right visual harmony on your website.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
• Soft Selling
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 2.5 |
Guide To Cultural Web Tools
July 18, 2008 by
cindy
Last updated 6 November 2008
In This Business Guide:
Basic Guidelines For Using Cross Cultural Communication Web Tools
High Individualism versus High Collectivism BehaviorHigh versus Low Uncertainty Avoidance Behavior
High versus Low Power Distance Behavior
High Masculinity versus High Femininity Behavior
What are cross cultural communication web tools?
These are all the different things you can emphasize on your website to communicate more effectively with different cultures through your website.
These web tools are not absolute remedies to barriers in your cross cultural communication. You will need to find the right mix of different web tools to communicate effectively with your particular markets.
- Different cultures respond to different things.
- They have different communication needs.
- And it is never a simple mix of tools.
Important Guidelines Before You Start
Please read these guidelines before you implement any of these cross cultural communication web tools:
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Basic Guidelines For
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High Individualism versus High Collectivism Behavior
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Cross Cultural Web Tools
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Cross Cultural Web Tools For Countries With
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High versus Low Uncertainty Avoidance Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High versus Low Power Distance Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High Masculinity versus High Femininity Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High versus Low Context Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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More From Cindy
Interested in reading more on my personal opinions and experiences with cultural communication tools?
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Read The Whole Story
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This is part of the Get International Clients Business Guide 8 Improve Your International Business Development Plan This is where you can find out how to improve your international business development |
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| 3.2 |
Why Soft Selling Appeals To Cultures With High Femininity
July 14, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
We have already reviewed the tools for cultures with a high masculinity behavioral trait. Now we are going to look at the web tools you can use for cultures with a high femininity trait.
Soft Selling
This week we will look at a web tool for high femininity cultures:
- A soft sell approach
Let’s review the cultural behavior of femininity: Read more
Basic Guidelines For Using Cross Cultural Communication Web Tools
June 9, 2008 by
cindy
This is the beginning of a new series on Cross Cultural Communication Web Tools.
Before we start, I need to set important guidelines.
I am going to spend the next couple of months covering one different cross cultural communication web tool each day. These are web tools for you to use when marketing to specific foreign cultures.
I will give you web tools for each of the two different ends of the five scales of cultural behaviors. But it’s important to remember certain guidelines when implementing these tools.
Let’s have a look at the basics in using these cross cultural communication web tools: Read more
Why You Need To Know Your Clients Expectations Before You Outsource Your Customer Support Overseas
May 27, 2008 by
cindy
Clients from different cultures have different expectations on the type of service you provide them. And when you outsource your customer support to another country you may open your company’s communication up to a whole new set of cultural blunders.
An Example Of Cross-Cultural Miscommunication
My own cultural expectations, living in one country, buying something from a company based in a second country I’m very familiar with, were frustrated because this company had a call center in a third country with different cultural habits and a totally different outlook on my own client expectations. And I was not expecting to have to adapt to this third country’s cultural values. Here’s what happened: Read more


















Clients from different cultures have different expectations on the type of service you provide them. And when you outsource your customer support to another country you may open your company’s communication up to a whole new set of cultural blunders.


















