Guide To Multicultural Marketing
August 14, 2008 by 
cindy
The Multicultural Marketing Guide has been updated today, be sure to check it out.
It will help you to integrate Multicultural Marketing & Cross-Cultural Marketing in your International Marketing Strategy.
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• Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing?
• Do you know when you should use them? |
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Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 27, 2008 by cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated and they change so rapidly that online businesses are no longer trying to master them. It has just become too expensive to do so, and the rapid changes in search engine algorithms mean they might be wasting their money.
This is good news for the internet users. Online businesses are coming back to stronger marketing to their internet readers.
Good internet marketing has more to do today with creating meaningful relationships with readers than ever before.
Marketing To The Right Cultural Target
The dilemma is that you cannot really contain your website to one location. If your website is in English for example, your readers will come from all sorts of countries. Online businesses need to adjust their marketing to the different cultures of their audiences.
So does what does this mean for online businesses? Read more
Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 6, 2008 by cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated Read more
Why Video Marketing Needs To Be Part Of Your Cross Cultural Marketing Strategy
June 5, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity throughout the online business world. And the trend is not going to stop. The short 2 minute videos are here to stay. And this is the format of choice for businesses to market themselves through videos. The short marketing video is also a great channel to reach many of your international clients when combined with cross cultural marketing. Read more
Global Website Development Mixed With Traditional International Marketing In An International Internet Business Plan
May 23, 2008 by cindy
One way for internet marketers or brick and mortar companies to plan for their international business expansion is to look at the progressions in
- Websites as they move towards global business websites
- The different stages of traditional international marketing towards global business marketing
This can help businesses to
- Clearly identify where they are today on the scale of international business
- Create an International Internet Business Plan
Progression Towards Website Globalization
It is very interesting to note the online marketing progression today goes:
- From website internationalization = domestic website + all foreign & domestic markets
- To website localization = one foreign website + one foreign market
- To website globalization = all foreign websites + all foreign markets
There is a distinct trend for good global websites today to use website templates throughout all of their country websites. This makes the process easier, quicker and cheaper to manage.
So the progression is towards one website template used for all markets. Read more
Basic Outline For Cross Cultural Online Marketing
May 22, 2008 by cindy
Cross cultural researchers have studied different behavioral values in different cultures. Geert Hofstede researched this a few decades ago.
And these different behavioral values are outlined extensively in the book The Culturally Customized Web Site.
What Are The Different Cultural Behaviors You Can Market To?
Basically The Culturally Customized Web Site outlines that different cultures have different ways of behaving along 5 different scales.
- High Individualism versus High Collectivism Behavior
- High versus Low Uncertainty Avoidance Behavior
- High versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High versus Low Context Behavior
These different behavior scales can be used by international internet marketers. Marketing towards these behavioral needs gives internet marketers tools to play with and tweak to get better responses from different countries and cultures.
This is especially helpful, if you are marketing to another country at the opposite end of one or more of these scales to your country.
How Cross Cultural Study Can Help You? Read more
The Impact Of Color And Its Different Associations In Multicultural Marketing
This weeks Get International Clients Newsletter starts a series of articles on how to culturally customize your website.
The feature article this week focuses on the choice of color and their different meanings in different cultures.
As this subject interests most readers, I have completed the list of colors here to keep as a reference in the Multicultural Marketing 101 Guide, which you can find in the list of other useful Guides to your right.
The use of color plays a role in cross cultural communication.
Some Cultures Have Richer Vocabularies For Colors
First let’s look at the different numbers of words in different vocabularies.
Some languages have a wider choice of words to describe certain colors. These words may actually refer to very different shades or variations of a color.
Different cultures pay more attention to the variations of certain colors. Here are some examples: Read more
How The Right Marketing Mix Can Bring International Success
April 16, 2008 by cindy
Finding the right marketing mix is crucial if you are serious about developing your international business.
The right marketing mix will:
- increase your international success
- get your international clients faster
- keep your international expansion costs down
Before looking at the different elements in a good international marketing mix, there is one question you need to ask yourself first.
Do you already have a few international prospects or clients?
If you do already have a few international prospects or clients, be sure to start here.
Turbo Charge Your Multicultural Internet Marketing To Get International Clients
April 9, 2008 by cindy
As a small business, if you want to get more international clients on a budget you will create a multicultural or international marketing campaign using internet marketing.
If you really want to get clients fast you will need the special turbo power of adding integrated marketing to the mix.
Multi Channel Marketing
What is integrated marketing? Well first lets start with the support system: Multi Channel Marketing.
Marketing today is carried out using different communication channels. Here is a list of different channels, Read more
Choice Of Internet Marketing Methods
March 2, 2008 by cindy
Photo: Afonso Lima
International Business Development
Relying heavily on internet marketing to develop new foreign markets can reduce your international development costs. It is also quicker and generally involves less risk compared to opening a foreign office or a foreign sales team, for example.
What are the choices in internet marketing strategies when opening your business into a new foreign market?
What are companies doing now? Many companies are still using a traditional marketing mindset. Let’s look at the options a company has when solely using internet marketing to start out with. There are three main options for first implementing an e-marketing campaign to open a foreign market. Read more
