Internationalize Your Website
Last updated 25 October 2008
In This Business Guide:
7 Easy Tips to Internationalize Your Website
1 - Convey Your Message To Everyone
2 - Make Yourself Reachable To Everyone
3 - Position Yourself
4 - Words For Consistency
5 - Avoid Losing Sales
6 - Explanations For Clarity
7 - Welcome International Visitors
More From Cindy
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Easy Ways To Improve Your International Communication
Tips To Increase International Appeal
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More On These 7 Tips
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Convey Your Message To Everyone
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Make Your Website Easy To Read For All Of Your Readers• What reaction do your international readers have when landing on your website? • Is your message getting across cultures? Learn how you can improve the experience for your international audience. |
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Make Yourself Reachable To Everyone
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Be Reachable By PhoneTo Everyone• Can your international readers reach you easily? • Can they reach you how they want to reach you? Read more about how your phone can bring you more international clients. |
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Position Yourself
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Show The World Your Location• Would you buy from someone did not know? • What is a simple way to bring your business closer to your international clients? Learn why you need to position your business to your international clients. |
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Create Clarity And Consistency For Trust
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Create Clarity -
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Avoid Losing Sales
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Use The Right Order FormsFor International Sales• Are you losing sales mindlessly? • Are you sure your sales order form actually works for all of your international clients? |
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Explanations For Clarity And Consistency
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Create Clarity And Consistency -
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Welcome International Visitors
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Welcome Your International Visitors• Do your international visitors feel welcome? • Are you losing international connections? |
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets - CindyKing.biz
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Read The Whole Story
Core Business Guide 2 - Plan Your International Sales Road Map
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This is part of the Get International Clients Business Guide 2 - Plan Your International Sales Road Map This is where you can read more on how to connect with your international markets. |
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Internationalize Your Website 4 - Create Clarity With A Consistent Vocabulary
May 2, 2008 by 
cindy
Last Updated 17 August 2008
Internationalize your web site and improve your communication with all of your visitors: local, national, regional and international.
We tend to focus on the markets we know well.
We let certain habits install and we never question them.
We get used to talking to our prospects and clients in a certain vocabulary.
And this makes good marketing sense.
But sometimes we let little habits creep into how we use our vocabulary that can be real turn offs for international readers. These international readers may have to concentrate a little more to read your website. And any little inconsistency becomes a stumbling block. Read more
7 Easy Tips to Internationalize Your Website
February 22, 2008 by cindy
Last updated 20 August 2008
Most websites owners only think of catering to their local or national audiences. That’s fine if you want to limit your market to your domestic market. But if you want to get sales outside of your current domestic market you must look at how well your website is communicating with others.
There are more non-native English speakers online. The question is whether your website is written for all of your international readers.
If your website is well targeted to your local domestic markets, the chances are it does not communicate well outside of that market. And even worse, it may even be pushing your international clients away.
There are things you can do to make your domestic website friendlier to everyone. This is called website internationalization. Read more
Website Internationalization Before Localization
February 14, 2008 by cindy
Last updated 20 August 2008
An Easy To Read Website For Your International Visitors First Impression
Creating a localized website will be a lot easier if your website is already easy for your international visitors to read. Ensuring your website is easy to read for foreign visitors to your website is an important step in internationalizing your website.
So how can you do make your website easy to read for your international visitors?
Most of the reasons why national websites fail to communicate with their international visitors are directly related to not implementing all of the standard best practices in creating a good website.
You have probably heard of most of these guidelines when creating your company website for your original market. But did you really apply them as best you could? Simply failing to implement a few of these will turn your international clients away and leave them with a bad impression of your company. Read more
Is Your Website Sabotaging Your International Business Development?
January 27, 2008 by cindy
Last updated 20 August 2008
Well, your website probably is sabotaging your international business development. Especially if you have not given thought to your international visitors.
This is one of the first trials small businesses face when reaching international markets.
You see, when you first created your website you probably made it for the market you know well. And that’s normal. Nothing wrong there. The thing is, as your website grows you attract a wider audience. An international audience. And this international audience, well, it will not respond to your website the same way as your current audience.
Your website can even create negative effects on your international readers. This is all about the intrinsic barriers in cross cultural communication.
Business practices are different in different cultures. We are all used to doing things in a certain way. We all get used to doing business this way and it is easy to think that it’s the best way and everyone does or should do things the same way.
Your online business is visible to people with different business practices and expectations.
No More Sabotage
Here are a few frustrating experiences international prospects have when visiting online businesses in different countries: Read more
