Cross Cultural Web Tools For High Collectivism Cultural Behaviors
August 8, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are 5 different scales of cultural behavioral traits.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
Today we are only going to look at the web tools for the high collectivism behavior trait. This is part of the high collectivism versus high individualism behavior scale.
Traits Of High Collectivism Cultures
Some cultures are described as being high on the scale of collectivism . These cultures have strong beliefs in:
- Group goals
This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:
- Personal goals
Cross Cultural Web Tools For High Collectivism Cultures
There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.
Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of collectivism:
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When You Need A Community For Your Website |
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When A Family Theme Works On Your Website |
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Where To Put National References On Your Website
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How A Newsletter Works In Different Cultures |
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When To Have A Local Blogroll |
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Where Loyalty Programs Work Best On Your Website |
These web tools respond well to the traits for cultures high on the collectivism scale. Read more details for each of these web tools in the articles in the Web Tools For Cultural Communication Guide.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 3.2 |
Where Loyalty Programs Work Best On Your Website
July 27, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
We have already seen 5 web tools for cultures with high collectivism behavior traits.
- Communities
- Family Themes
- National References
- Newsletters
- Local Blogrolls
Loyalty Programs
Let’s look at the sixth web tool for cultures with high collectivism culture behavioral traits:
- Use loyalty programs
Cultures with high collectivism behavior traits value group goals and activities. You may use loyalty programs throughout other cultures and they will work well for you there too.
But these cultures with high collectivism traits will have a stronger response to your loyalty programs. Be sure to highlight your loyalty programs on your website targeted to these cultures
Let’s review the cultural behavior of High Collectivism behavior traits:
Traits Of Cultures With High Collectivism
Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:
- Group goals
This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:
- Personal goals
Here’s one thing you can do to communicate better with your clients in these cultures:
Highlight Use Of Loyalty Programs
In these cultures here are some ideas for loyalty programs:
- Customer loyalty programs
- Credit card loyalty programs
- Memberships for key customers
- Country specific customer programs
These web tools have a strong appeal to collectivism cultures. Be sure to find the right way to emphasize them on your website. There will be instances where you will need some expert advice.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
• Communities
• Family Themes
• National References
• Newsletters
• Local Blogrolls
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 3.2 |
When To Have A Local Blogroll
July 26, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
We have already seen 4 web tools for cultures with high collectivism behavior traits.
- Communities
- Family Themes
- National References
- Newsletters
Local Blogroll
Let’s look at the fifth web tool for cultures with high collectivism culture behavioral traits:
- Use links to local websites and blogs
Cultures with high collectivism behavior traits value group goals and activities. They will have a stronger response to your website if they see you have links to websites to blogs and websites in their area.
Let’s review the cultural behavior of High Collectivism behavior traits:
Traits Of Cultures With High Collectivism
Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:
- Group goals
This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:
- Personal goals
Here’s one thing you can do to communicate better with your clients in these cultures:
Highlight Use Of Local Blogroll
In these cultures here are some ideas of links to local websites and blogs:
- Local partners
- Appropriate country specific websites
- Appropriate country resources
- Appropriate local industry websites
These web tools have a strong appeal to collectivism cultures. Be sure to find the right way to emphasize them on your website. There will be instances where you will need some expert advice.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
• Communities
• Family Themes
• National References
• Newsletters
• Loyalty Programs
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 3.2 |
Where To Put National References On Your Website For Maximum Results
July 23, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
We have already seen 2 web tools for cultures with high collectivism behavior traits.
- Communities
- Family Themes
National References
Let’s look at the third web tool for cultures with high collectivism culture behavioral traits:
- Use national references
Cultures with high collectivism behavior traits value group goals and activities. They will respond to national references on your website.
Let’s review the cultural behavior of High Collectivism behavior traits:
Traits Of Cultures With High Collectivism
Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:
- Group goals
This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:
- Personal goals
Here’s one thing you can do to communicate better with your clients in these cultures:
Highlight Use Of National References
In these cultures here is how you can use national references:
- Country specific symbols
- Flags
- Pictures of well known monuments or buildings or landscape
These web tools have a strong appeal to collectivism cultures. Find the right way to emphasize them on your website. There will be instances where you will need some expert advice.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
• Communities
• Family Themes
• Newsletters
• Local Blogrolls
• Loyalty Programs
• Web Tools For Cultural Communication
• Business Guide 8 - Improve Your International Business Development Plan
| 2.5 |
Guide To Cultural Web Tools
July 18, 2008 by
cindy
Last updated 6 November 2008
In This Business Guide:
Basic Guidelines For Using Cross Cultural Communication Web Tools
High Individualism versus High Collectivism BehaviorHigh versus Low Uncertainty Avoidance Behavior
High versus Low Power Distance Behavior
High Masculinity versus High Femininity Behavior
What are cross cultural communication web tools?
These are all the different things you can emphasize on your website to communicate more effectively with different cultures through your website.
These web tools are not absolute remedies to barriers in your cross cultural communication. You will need to find the right mix of different web tools to communicate effectively with your particular markets.
- Different cultures respond to different things.
- They have different communication needs.
- And it is never a simple mix of tools.
Important Guidelines Before You Start
Please read these guidelines before you implement any of these cross cultural communication web tools:
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Basic Guidelines For
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High Individualism versus High Collectivism Behavior
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Cross Cultural Web Tools
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Cross Cultural Web Tools For Countries With
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High versus Low Uncertainty Avoidance Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High versus Low Power Distance Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High Masculinity versus High Femininity Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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High versus Low Context Behavior
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Cross Cultural Web Tools For Countries With
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Cross Cultural Web Tools For Countries With
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More From Cindy
Interested in reading more on my personal opinions and experiences with cultural communication tools?
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Read The Whole Story
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This is part of the Get International Clients Business Guide 8 Improve Your International Business Development Plan This is where you can find out how to improve your international business development |
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| 3.2 |
When A Family Theme Works On Your Website
July 18, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
We have already seen one web tool for cultures with high collectivism behavior traits. Read more
When You Need A Community For Your Website
July 11, 2008 by
cindy

Last updated 16 August 2008
• Guide To Cultural Web Tools
There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
In the previous weeks we have covered the web tools you need for cross cultural communication to cultures with high individualism behavioral traits: Read more
Basic Guidelines For Using Cross Cultural Communication Web Tools
June 9, 2008 by
cindy

This is the beginning of a new series on Cross Cultural Communication Web Tools.
Before we start, I need to set important guidelines.
I am going to spend the next couple of months covering one different cross cultural communication web tool each day. These are web tools for you to use when marketing to specific foreign cultures.
I will give you web tools for each of the two different ends of the five scales of cultural behaviors. But it’s important to remember certain guidelines when implementing these tools.
Let’s have a look at the basics in using these cross cultural communication web tools: Read more
Why You Need To Know Your Clients Expectations Before You Outsource Your Customer Support Overseas
May 27, 2008 by
cindy
Clients from different cultures have different expectations on the type of service you provide them. And when you outsource your customer support to another country you may open your company’s communication up to a whole new set of cultural blunders.
An Example Of Cross-Cultural Miscommunication
My own cultural expectations, living in one country, buying something from a company based in a second country I’m very familiar with, were frustrated because this company had a call center in a third country with different cultural habits and a totally different outlook on my own client expectations. And I was not expecting to have to adapt to this third country’s cultural values. Here’s what happened: Read more





























