7 Initial Market Research Ideas To Define Your First International Expansion

International Business Development

You want to get more international clients but don’t know where to start? Here is a simple plan for small businesses, or businesses who are highly motivated to expand internationally, but want to do it on a very small budget. This method also has the advantage of going one step at a time, giving you and your team the time to learn to adapt your products and sales procedures to different cultures.

Start with one targeting one country. If this is the first time you are expanding your business abroad, one country at a time is best. If you cannot decide which country to target first, come up with a short list of countries and go through the steps below for each country. Read more