Video Marketing 101
August 19, 2008 by 
cindy
There are several reasons why businesses should consider video marketing to reach their international markets.
Video marketing is fast becoming a necessity throughout the online business world. The trend is not going to stop.
The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.
Videos are also being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.
It is used heavily for online B2C marketing. It is also used effectively in online B2B online lead generation.
The best practices for online marketing and online business in domestic markets can almost always be adapted to international markets.
To get good results internationally you do need to integrate your best internet marketing practice with good cross cultural communication practices.
Video marketing is a powerful credibility building tool. It can be used to:
- create proof
- desire for your product
- familiarity with your company and products
- reinforce credibility
Videos can be a very powerful tool in your cross cultural marketing. Video marketing can be a very important part of your international internet marketing plan.
In order to use video marketing in your international business development, you need to get good at both:
- video marketing and cross cultural communication.
Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
We will look into how you can use good cross cultural marketing in your video marketing.
First let’s run through the basics of video marketing.
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When Do You Need Video Marketing? |
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Where Is Video Marketing Effective? |
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Insights Into Cost Effective
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Don’t Miss The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
More From Cindy
Are you interested in taking a course on how to create videos for web marketing?
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Read my review of Web Video University here on my personal blog: International Web Video Marketing |
| 3.2 |
Website Internationalization
August 16, 2008 by cindy
Last updated 25 October 2008
This is part of the Get International Clients Business Guide 2 - Plan Your International Sales Road Map. A direct link is at the end of this guide.
Internationalizing your website is the first step in opening your online business for international business development.
Website internationalization takes your current website, the one you have for your domestic market, and adds small touches to make it appealing to international visitors as well as your domestic visitors.
There are two main reasons to internationalize your website:
- Your website may be pushing foreign visitors away
- Successful international business development leads to localized websites, and localized websites are much easier to create if you have an internationalized website
An internationalized website communicates well with all of your audiences: domestic and international.
Frequently Asked Questions
What Is An International Website?
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What Is An International Website? |
What Is An Internationalized Website?
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What Is An Internationalized Website? |
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How Fast Can You Internationalize A Website?
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How Fast Can You Internationalize A Website? |
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Why You Need To Internationalize Your Website
Is Your Website Sabotaging Your International Business Development?
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Is Your Website Sabotaging
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What Website Do You Need To Open For International Business?
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What Website Do You Need
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Prepare For International Markets
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Prepare For International Markets |
Website Internationalization Before Localization
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Website Internationalization
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Internationalize Your Website To Transition To A Global Market Internet Business
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Internationalize Your Website
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How To Use International Marketing Strategy To Plan For Your Globalized Website
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How To Use
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The 7 Steps To Internationalize Your Website
Tips To Increase International Appeal
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Internationalize Your Website
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More On Tips On Website Internationalization
Here are some other articles on website internationalization:
How To Organize Your International Communication On Your Website
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How To Organize
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Website Design For International Markets
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Website Design
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Consistency For International Business Success
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Consistency For International Business Success• What is the best way to create your international websites? • How do you prepare for a global presence online? |
Next Step After Website Internationalization - Website Localization
After website internationalization, the next logical step is what is referred to as Website Localization. Website localization usually refers to a website with a country specific URL and is targeted to one country. This is a big step. There are two other options for businesses not yet ready to take this step. You can read about these other two options here:
How To Organize Country Specific Content On Your Website
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How To Organize Country
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Website Localization
Do you already have some specific market information from at least one foreign country? Read more about Website Localization.
Website Localization
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Website Localization |
Foreign Search Engine Submissions
Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.
Foreign Search Engine Submissions
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Foreign Search Engine Submissions |
Don’t Miss The Whole Story
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This is part of the Get International Clients Business Guide 2 Plan Your International Sales Road Map Be sure to check out the other elements you need to plan your international sales strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.5 |
International Market Research Guide Updated
August 15, 2008 by cindy
All of the Business Guides on Get International Clients are updated regularly.
The International Market Research Guide has just been updated, and now gives you more information on how to use the guide.
Be sure to check it out now.
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International market research is easy, |
The International Market Research Guide is one part of the Get International Clients Business Guide 3:
Remember to look at the other elements of this Business Guide to help you create the right international visibility for your international business success.
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International market research is easy, |
| 3.2 |
International Multichannel Marketing
August 14, 2008 by cindy
Last updated 16 October 2008
In This Business Guide:
Step 1 - International Multichannel Marketing
Step 2 - More On International Multichannel Marketing
- How The Right Marketing Mix Can Bring International Success
- Easy International Business Development With The Right Marketing Mix
- Why You Need To Choose Different Internet Marketing Channels For International Business Expansion
- The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion
- International Marketing Strategy For Small Businesses - The Right Mindset
Step 3 - Fit International Web Marketing Into Your International Marketing
More From Cindy
Read The Whole Story
Need Help?
International Multichannel Marketing
Creating relationships with your international prospects and clients with international web marketing is possible.
The key is to find the right channels of communication and marketing… and you will often be more successful when you use more than one channel.
If you find the right mix to use in your different communication channels you will be able to create an international lead generation or sales system. International business development through international web marketing becomes a reality with the right marketing mix.
Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.
What Is International Multichannel Marketing?
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What Is International Multichannel Marketing?• Why do you need multichannel marketing for international business development? • What are the different channels for international marketers? • What is other key marketing tactic will ensure your international multichannel marketing works for you? |
More On International Multichannel Marketing
How The Right Marketing Mix Can Bring International Success
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How The Right Marketing Mix
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Easy International Business Development With The Right Marketing Mix
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Easy International Business Development With The Right Marketing Mix• Do you want more international business? • Do you know what type of marketing you need to do to get more international clients? • Do you know how to find the right marketing mix for your international business development? |
Why You Need To Choose Different Internet Marketing Channels For International Business Expansion
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Why You Need To Choose Different Internet Marketing Channels For International Business Expansion• Are you getting all the international clients you can get? • Do your international clients respond to the same type of marketing as your domestic clients? • Do you have the right international marketing mix for your business? |
The 3 Factors In Finding The Right Marketing Mix
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The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion• Do you have the right international marketing mix? • How can you find the right marketing mix for your international business? • Would you like to get more international clients with less effort? |
International Marketing Strategy For Small Businesses - The Right Mindset
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International Marketing Strategy For Small Businesses - The Right Mindset• Do you know the key ingredient for international business success for small businesses? • How does your own mind-set effect your international sales? What is the right international mind-set? |
Fit International Web Marketing Into Your International Marketing
Remember to fit your Multichannel Marketing within your overall International Marketing plan. You can review all of the different marketing elements of international marketing here, on the main Business Guide.
• What information do you need to know before starting your international business expansion?
• How can you get the information you need?
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets - CindyKing.biz
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Read The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 3.2 |
Foreign Search Engine Submissions
August 13, 2008 by cindy
Last updated 15 September 2008
If you submit your website to foreign search engines you will get better search engine results in foreign markets.
Read more on why you should submit your website to foreign search engines for more international visibility. There are also articles here to show you how to do it.
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Where Can You Find A List Of Foreign Search Engines For The Country You Are Targeting? |
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Easy International Leads
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Knowing How Your Foreign Prospects
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How To Submit Your Website To
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Get Your Website
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How To Submit Your Website
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Remember to also have a look at the articles in the:
Website Internationalization Guide |
Don’t Miss The Whole Story
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This is part of the Get International Clients Business Guide 2
Plan Your International Sales Road MapBe sure to check out the other elements you need to plan your international sales strategy |
| 2.5 |
Guide To Use Free Online Translation Tools
August 11, 2008 by cindy
Last updated 16 October 2008
Just beginning your international market research?
Are you stuck because you don’t know how to start?
You can get a lot more international market research done if you use free translation tools to help you get through the initial barriers.
The free translation software cannot do everything. You need to follow certain guidelines.
But with a little practice it will become a precious ally in your international market research. Speeding up time and saving your money.
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Why Free Online Translation Make It So Easy For Getting International Clients• How can free translation tools help you develop your international business? • When should you use free translation tools? • How can you get the most out of free translation tools? Find out how to use free translation tools here. |
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Why Free Online Translation Are In Your Future For Getting International Clients• What is happening in the world of free translation tools? • How can this progress help you? • What can you expect for the future? Read more on why you should follow future improvements. |
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How To Use Free Online Translation Tools To Expand Your Business• How should you use free translation tools? • Can free translation tools do everything? • What is the best way to use free translation tools? Use these guidelines to get the more out of them. |
Other Resources
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International Market ResearchLearn how you can use free online translation tools to help you get past initial language barriers and then start your international market research. |
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Free Translation ToolsIf you want an quick and easy way for your international visitors to access your information in their own language without taking them away from your website, download either the free WordPress Plugin or the Translation Widget for all websites. |
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Key International ResourcesYou can find other useful resources for your international business development. |
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
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Read the whole story
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This is part of the Core Business Guide 3 Design Your International Visibility Be sure to check out the other useful tips to design your international visibility |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 3.2 |
International Lead Generation
August 6, 2008 by cindy
Last updated 28 October 2008
In This Business Guide:
Creating Your Lead Generation Strategy
- Do You Need An International Marketing Pipeline?
- Read This And Learn Where To Find More International Sales
- Why Your International Lead Is Key To Your International Success
- How To Define Your International Lead And Revise It For Success
- Take Time To Qualify Your International Leads
- How To Qualify Your International Lead With The BANTS Formula
- First Step To Create Your International Lead Generation Plan
- Where To Fit Your Marketing Pipeline Into Your International Lead Generation Plan
- Guidelines For Your Basic International Lead Nurturing Plan
Tools To Use In Your Lead Generation Strategy
- When Digital Products Open International Markets
- How An Information Product Strategy Develops Lead Generation Beyond Your Current Borders
- Information Products Open The Door To International Development For Brick And Mortar Businesses
- How Information Products Sold In Foreign Markets Can Save Your Business When Your Economy Is Slow
- How Offline Businesses Can Learn From Infopreneurs To Develop Outside Markets
If you really want to develop your international business and get more sales you need a system. You also need to incorporate this system into an international marketing strategy.
The right international marketing strategy will bring in leads from different countries. An effective international marketing strategy is based on several different marketing strategies including:
- Traditional international marketing - for the core strategy
- Cross-cultural marketing - to get the right communication
- I