Video Marketing 101

August 19, 2008 by User Imagecindy  

There are several reasons why businesses should consider video marketing to reach their international markets.

Video marketing is fast becoming a necessity throughout the online business world. The trend is not going to stop.

The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.

Videos are also being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.

It is used heavily for online B2C marketing. It is also used effectively in online B2B online lead generation.

The best practices for online marketing and online business in domestic markets can almost always be adapted to international markets.

To get good results internationally you do need to integrate your best internet marketing practice with good cross cultural communication practices.

Video marketing is a powerful credibility building tool. It can be used to:

  • create proof
  • desire for your product
  • familiarity with your company and products
  • reinforce credibility

Videos can be a very powerful tool in your cross cultural marketing. Video marketing can be a very important part of your international internet marketing plan.

In order to use video marketing in your international business development, you need to get good at both:

  • video marketing and cross cultural communication.

Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
We will look into how you can use good cross cultural marketing in your video marketing.

First let’s run through the basics of video marketing.

When Do You Need Video Marketing?

When Do You Need Video Marketing?

Where Is Video Marketing Effective?

Where Is Video Marketing Effective?

Insights Into Cost Effective Video Marketing For International Markets

Insights Into Cost Effective
Video Marketing
For International Markets

Don’t Miss The Whole Story

Build your international marketing strategy This is part of the Get International Clients Business Guide 4
Build Your International Marketing Strategy
Be sure to check out the other useful tips to build your international marketing strategy

More From Cindy

Are you interested in taking a course on how to create videos for web marketing?

Cross cultural marketer and international sales specialist Read my review of Web Video University here on my personal blog:
International Web Video Marketing

Rate this:
3.2

Website Internationalization

August 16, 2008 by User Imagecindy  

Last updated 25 October 2008

This is part of the Get International Clients Business Guide 2 - Plan Your International Sales Road Map. A direct link is at the end of this guide.

Internationalizing your website is the first step in opening your online business for international business development.

Website internationalization takes your current website, the one you have for your domestic market, and adds small touches to make it appealing to international visitors as well as your domestic visitors.

There are two main reasons to internationalize your website:

  • Your website may be pushing foreign visitors away
  • Successful international business development leads to localized websites, and localized websites are much easier to create if you have an internationalized website

An internationalized website communicates well with all of your audiences: domestic and international.

Frequently Asked Questions

What Is An International Website?

What Is An International Website

What Is An International Website?

What Is An Internationalized Website?

What Is An Internationalized Website

What Is An Internationalized Website?

How Fast Can You Internationalize A Website?

How Fast Can You Internationalize A Website

How Fast Can You Internationalize A Website?

Why You Need To Internationalize Your Website

Is Your Website Sabotaging Your International Business Development?

Is Your Website Sabotaging Your International Business Development?

Is Your Website Sabotaging
Your International Business Development?

What Website Do You Need To Open For International Business?

What Website Do You Need To Open For International Business

What Website Do You Need
To Open For International Business

Prepare For International Markets

Prepare For International Markets

Prepare For International Markets

Website Internationalization Before Localization

Website Internationalization Before Localization

Website Internationalization
Before Localization

Internationalize Your Website To Transition To A Global Market Internet Business

Internationalize Your Website To Transition To A Global Market Internet Business

Internationalize Your Website
To Transition To A
Global Market Internet Business

How To Use International Marketing Strategy To Plan For Your Globalized Website

How To Use International Marketing Strategy To Plan For Your Globalized Website

How To Use
International Marketing Strategy
To Plan For Your Globalized Website

The 7 Steps To Internationalize Your Website

Tips To Increase International Appeal

 7 Easy Tips to Internationalize Your Website


7 Easy Tips to Internationalize Your Website

What can you do to increase the international sales appeal on your website?
Do you want some simple tweaks to improve your communication across all of your audience?

Internationalize Your Website

 Internationalize Your Website


Internationalize Your Website

Are you read to internationalize your website?
Read this Business Guide to learn how.

More On Tips On Website Internationalization

Here are some other articles on website internationalization:

How To Organize Your International Communication On Your Website

 How To Organize Your International Communication On Your Website

How To Organize
Your International Communication
On Your Website

Website Design For International Markets

Website Design For International Markets

Website Design
For International Markets

Consistency For International Business Success

Consistency For International Business Success

Consistency For International Business Success

What is the best way to create your international websites?

How do you prepare for a global presence online?

Read to find out how to apply consistency online.

Next Step After Website Internationalization - Website Localization


After website internationalization, the next logical step is what is referred to as Website Localization. Website localization usually refers to a website with a country specific URL and is targeted to one country. This is a big step. There are two other options for businesses not yet ready to take this step. You can read about these other two options here:

How To Organize Country Specific Content On Your Website

How To Organize Country Specific Content On Your Website

How To Organize Country
Specific Content
On Your Website

Website Localization

Do you already have some specific market information from at least one foreign country? Read more about Website Localization.

Website Localization

Website Localization

Website Localization

Foreign Search Engine Submissions

Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.

Foreign Search Engine Submissions

Foreign search engines

Foreign Search Engine Submissions

Don’t Miss The Whole Story

Plan your international sales road map This is part of the Get International Clients Business Guide 2
Plan Your International Sales Road Map
Be sure to check out the other elements you need to plan your international sales strategy

Need Help?


Need instructions?

Need to see where this fits in?

Still confused? Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:
2.5

International Market Research Guide Updated

August 15, 2008 by User Imagecindy  

All of the Business Guides on Get International Clients are updated regularly.

The International Market Research Guide has just been updated, and now gives you more information on how to use the guide.

Be sure to check it out now.

International Market Research Guide

International market research International market research is easy,

find out more here.

The International Market Research Guide is one part of the Get International Clients Business Guide 3:

Remember to look at the other elements of this Business Guide to help you create the right international visibility for your international business success.

Design Your International Visibility

International web visibility International market research is easy,

find out more here.

Rate this:
3.2

International Multichannel Marketing

August 14, 2008 by User Imagecindy  

Last updated 16 October 2008

In This Business Guide:

Step 1 - International Multichannel Marketing

Step 2 - More On International Multichannel Marketing

Step 3 - Fit International Web Marketing Into Your International Marketing
More From Cindy
Read The Whole Story
Need Help?


International Multichannel Marketing


Creating relationships with your international prospects and clients with international web marketing is possible.

The key is to find the right channels of communication and marketing… and you will often be more successful when you use more than one channel.

If you find the right mix to use in your different communication channels you will be able to create an international lead generation or sales system. International business development through international web marketing becomes a reality with the right marketing mix.

Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

What Is International Multichannel Marketing?

 What Is International Multichannel Marketing

What Is International Multichannel Marketing?

Why do you need multichannel marketing for international business development?

What are the different channels for international marketers?

What is other key marketing tactic will ensure your international multichannel marketing works for you?



More On International Multichannel Marketing


How The Right Marketing Mix Can Bring International Success

How the right marketing strategy can bring international success

How The Right Marketing Mix
Can Bring International Success

Do you have a good international marketing strategy?

How important is the right marketing strategy for your international success?

Do you want to improve your international marketing?


Easy International Business Development With The Right Marketing Mix

Easy international business development with the right marketing mix

Easy International Business Development With The Right Marketing Mix

Do you want more international business?

Do you know what type of marketing you need to do to get more international clients?

Do you know how to find the right marketing mix for your international business development?


Why You Need To Choose Different Internet Marketing Channels For International Business Expansion

Why you need to choose different marketing channels for international business expansion

Why You Need To Choose Different Internet Marketing Channels For International Business Expansion

Are you getting all the international clients you can get?

Do your international clients respond to the same type of marketing as your domestic clients?

Do you have the right international marketing mix for your business?


The 3 Factors In Finding The Right Marketing Mix

The three factors in finding the right marketing mix for your international business expansion

The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion

Do you have the right international marketing mix?

How can you find the right marketing mix for your international business?

Would you like to get more international clients with less effort?


International Marketing Strategy For Small Businesses - The Right Mindset

International marketing strategy for small businesses - the right mind-set

International Marketing Strategy For Small Businesses - The Right Mindset

Do you know the key ingredient for international business success for small businesses?

How does your own mind-set effect your international sales?

What is the right international mind-set?


Fit International Web Marketing Into Your International Marketing


Remember to fit your Multichannel Marketing within your overall International Marketing plan. You can review all of the different marketing elements of international marketing here, on the main Business Guide.

What information do you need to know before starting your international business expansion?

How can you get the information you need?

More From Cindy

Interested in reading more on my personal opinions and experiences with culture customized content?

My Blog On Copywriting For International Markets - CindyKing.biz

Cross cultural marketer and international sales specialist


Read The Whole Story

This is part of the Get International Clients Business Guide 4
Build Your International Marketing Strategy
Be sure to check out the other useful tips to build your international marketing strategy


Need Help?

Need instructions?

Need to see where this fits in?

Still confused? Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:
3.2

Foreign Search Engine Submissions

August 13, 2008 by User Imagecindy  

Last updated 15 September 2008

If you submit your website to foreign search engines you will get better search engine results in foreign markets.

Read more on why you should submit your website to foreign search engines for more international visibility. There are also articles here to show you how to do it.

Where can I find a list of foreign search engines for the country I am targeting?

Where Can You Find A List Of Foreign Search Engines For The Country You Are Targeting?

Easy International Leads With Foreign Search Engine Submissions

Easy International Leads
With Foreign Search Engine Submissions

Knowing How Your Foreign Prospects Use Their Search Engines Can Get You More International Clients

Knowing How Your Foreign Prospects
Use Their Search Engines
Can Get You More International Clients

How To Submit Your Website To German Search Engines For More International Business

How To Submit Your Website To
German Search Engines
For More International Business

Get Your Website Into China Through Baidu

Get Your Website
Into China Through Baidu

How To Submit Your Website To The Leading Russian Search Engines - Yandex And Rambler

How To Submit Your Website
To The Leading Russian Search Engines -
Yandex And Rambler

Remember to also have a look at the articles in the:

Website Internationalization Guide

Don’t Miss The Whole Story

Plan your international sales road map This is part of the Get International Clients Business Guide 2

Plan Your International Sales Road Map

Be sure to check out the other elements you need to plan your international sales strategy

Rate this:
2.5

Guide To Use Free Online Translation Tools

August 11, 2008 by User Imagecindy  

Last updated 16 October 2008

Just beginning your international market research?

Are you stuck because you don’t know how to start?

You can get a lot more international market research done if you use free translation tools to help you get through the initial barriers.

The free translation software cannot do everything. You need to follow certain guidelines.

But with a little practice it will become a precious ally in your international market research. Speeding up time and saving your money.

Why free online translation makes it easy to get internationa

Why Free Online Translation Make It So Easy For Getting International Clients

How can free translation tools help you develop your international business?

When should you use free translation tools?

How can you get the most out of free translation tools?

Find out how to use free translation tools here.

Why free online translations are in the future for getting international clients

Why Free Online Translation Are In Your Future For Getting International Clients

What is happening in the world of free translation tools?

How can this progress help you?

What can you expect for the future?

Read more on why you should follow future improvements.

How to use free translation tools to expand your business

How To Use Free Online Translation Tools To Expand Your Business

How should you use free translation tools?

Can free translation tools do everything?

What is the best way to use free translation tools?

Use these guidelines to get the more out of them.

Other Resources

International market research

International Market Research

Learn how you can use free online translation tools to help you get past initial language barriers and then start your international market research.
This is essential to your international success.

Free translation tools

Free Translation Tools

If you want an quick and easy way for your international visitors to access your information in their own language without taking them away from your website, download either the free WordPress Plugin or the Translation Widget for all websites.

Key international resources

Key International Resources

You can find other useful resources for your international business development.

More From Cindy

Interested in reading more on my personal opinions and experiences with culture customized content?

My Blog On Copywriting For International Markets - CindyKing.biz

Cross cultural marketer and international sales specialist

Read the whole story

This is part of the Core Business Guide 3
Design Your International Visibility
Be sure to check out the other useful tips to design your international visibility

Need Help?

Need instructions?

Need to see where this fits in?

Still confused? Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Rate this:
3.2

International Lead Generation

August 6, 2008 by User Imagecindy  

Last updated 28 October 2008

In This Business Guide:

Creating Your Lead Generation Strategy

Tools To Use In Your Lead Generation Strategy

More From Cindy
Read The Whole Story
Need Help?


If you really want to develop your international business and get more sales you need a system. You also need to incorporate this system into an international marketing strategy.

The right international marketing strategy will bring in leads from different countries. An effective international marketing strategy is based on several different marketing strategies including:

  • Traditional international marketing - for the core strategy
  • Cross-cultural marketing - to get the right communication
  • I