Protected: Brainstorming Questions To Improve Your International Business Development

Review Your Product For More International Sales

So you already have a few international clients and you would like to get more?

Here is a list of brainstorming questions to help you review your product and how it is perceived in your international markets.

Product Format

• Can you change the format in which you deliver the benefits of your product?
• Can you take something away from your product?
• Can you add something to your product?
• Can you make your product bigger?
• Can you make your product smaller?

Product Creation

• Does your product have a market in your target country?
• Do you know what your product will solve for your international market?
• Do you know how your international market wants to get your product?
• Can you create your products faster?
• Can you create your products slower?

Product Quality

• Can you compete with yourself and improve the quality of your product?
• Can you improve the image of your product?
• Can you differentiate your product from your international competition?
• Do you know how your international market perceives the quality of your product?
• Do you know what your international market wants in terms of product quality?

Product Delivery

• Can you improve the package?
• Can you find a new way to transmit your expertise?
• Can you change your delivery process?
• Can you deliver your product in different ways?
• Do you know how your international market wants your product delivered?

Product Market

• Can you identify the best markets for your product?
• Can you change what your international market believes about your product?
• Can you influence how your international market uses your product?
• Can you get rid of all of your clients’ fears about your product?
• Do you know how your international market uses your product?

Pricing

• Can you do it more expensively?
• Can you do it more cheaply?
• Can you finance the purchase of your product?
• Can you create a stronger price gap between your other products?
• Can you create a stronger price gap between your competition?

Customer Service

• Can you provide more customer service?
• Are you providing appropriate customer service to your international market?
• Are you reviewing your customer service support to provide feedback on market research?
• Are you using your customer service for more market research?
• Do you know how your international market perceives your customer service?

These brainstorming questions are simply a starting point.  Set aside some time to review them and brainstorm your own questions.  Your own market feedback should provide you with an additional source of questions.

Use your ideas to test your international market on ways to improve your product for more international sales.

More From Cindy

Interested in reading more on my personal opinions and experiences with cultural communication and international sales?

CindyKing.biz on cross-cultural communication

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This is part of the Get International Clients Business Guide 8 Improve Your International Business Development Plan This is where you can find out how to improve your international business development

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• Instructions on how to use Your International Sales Road Map

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• Core Business Guide 1 - Discover Your International Business

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Brainstorming Questions For International Product Development

Do you need to establish how a baseline for your international product?   Understanding clearly how you currently operate will help you to identify possible changes you may need to make once you get feedback from your foreign markets.

Here is a list of brainstorming questions to help you with your international product development.

Brainstorm these questions in-house as a team effort.

• What makes your product better to manufacture?
• What is easy about manufacturing your product?
• What does your market think about your product?
• What are the physical benefits of your product?
• How can you improve your product?
• How reliable is your product?
• Is there anything less reliable in your product?
• Is your product easy to maintain?
• How will you service your product for foreign customers?
• How will you respond to international complaints?
• Are customers happy with your product?
• Are prospects interested in your product?
• How can you create good publicity for your product?
• What is the best way to market your product?
• What is the key selling point for your product in a specific foreign market?
• How does your primary selling point differ in your international markets?

There are no good and bad answers to any of these questions.

In fact, it does not even matter if you do not have all the answers to these questions.

What is important is to keep these questions in mind.  You will need to answer them as you progress through the process of your international business development or the 8 steps of the International Sales Road Map.

Answers to these questions are the basic information you need during the process of choosing, reviewing, and adapting your product for international markets.

You may think of more specific questions to ask about your particular product or service.  Add these on to this list and review them again regularly.

Answer these questions as best you can now.

Have a look at them again when you have completed all 8 steps.

• Do you see any other questions your business needs to add to this list?
• Are there any changes to your answers with what you now know about your international markets?

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This is part of the Get International Clients Business Guide 1 Discover Your International Business Be sure to check out the other useful tips to discover your international business.