How To Qualify Your International Lead With The BANTS Formula
July 10, 2008 by 
cindy
You need to know where your international leads are in their purchase process. This helps you to put up the best lead generation process to get more sales.
Before doing anything, you need a comprehensive definition of what a good lead is to your company. You will also need a scoring or evaluation process to put your leads into the right stage of your lead generation.
This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.
Qualify with BANTS
This is a simple method to come up with a clear definition on how to qualify your ideal lead. Read more
