Cross Cultural Web Tools For Countries With High Masculinity Cultural Behaviors

Last updated 16 August 2008

There are 5 different scales of cultural behavioral traits.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at all of the web tools for the high end of the masculinity behaviors. This is part of the masculinity versus femininity scale.

Traits Of Cultures High In Masculinity

Some cultures are described as being high on a scale of masculinity and are compared to cultures at the other end of the scale which are high in femininity. The cultures high in masculinity are stimulated more with:

• Ambition
• Achievement
• Assertiveness

Cross Cultural Web Tools For High Masculinity Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are all of the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of masculinity.

When To Toot Your Product Quality More

The Cultures Where You Need To Get To The Point Fast

When To Convey Strong Gender Roles On Your Website

How To Use Games And Quizzes To Improve Your Website

These four web tools respond well to the traits for cultures high on the cultural behavioral masculinity scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

When To Convey Strong Gender Roles On Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed three such tools for cultures with a high masculinity behavioral trait. These were the web tools of:

• Games and Quizzes
• Product Quality
• Getting To The Point

Gender Roles

This week we are going to look at another web tool for high masculinity cultures:

• Sticking to clearly defined gender roles

Let’s review the the cultural behavior of masculinity:

Traits Of Cultures High In Masculinity

Some cultures are described as being high on a scale of masculinity and are compared to cultures at the other end of the scale which are high in femininity. The cultures high in masculinity are stimulated more with:

• Ambition
• Achievement
• Assertiveness

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Traditional Gender Roles

In these cultures you need to pay attention how you:

• Convey gender roles
• Think about separating information for men and women
• Use “traditional” images for both genders: nurturing for women and strength for men.

In cultures high on the masculinity scale it is important to use the right images associated with genders on your website.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Which Cultures Need You To Get To The Point Fast?

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed two such tools for cultures with a high masculinity behavioral trait. These were the web tools of:

• Games and Quizzes
• Product Quality

Get To The Point

This week we are going to look at another web tool for high masculinity cultures:

• Get to the point when giving your information on your website

It’s often easier to understand this when looking at how you would appeal to the cultures on the other end of the scale. At this opposite end of the scale you would use a soft sell approach with attention to images.

Here, in today’s example, in cultures with high masculinity traits you would use less imagery to get your point across. Read more

When To Toot Your Product Quality More

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed one such tool for cultures with a high masculinity behavioral trait. This was the web tool of:

• Games and Quizzes.

Good Product Appeal

There is a second tool you can add to your arsenal:

• Information on product effectiveness and product quality

Of course this is something you will always communicate to your audience. Some cultures will be drawn to this information more than others. Read more

How To Use Games And Quizzes To Improve Your Website

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Use Games And Quizzes For Better International Results

Quizzes and games seem right for every website. You can use them for market research. You can use them to create a fun environment on your website.

Cross Cultural Website Architecture

A website architect will tell you that every element on your website needs to work for you. You need to decide if you want one on your website and where it should go.

This is where cross cultural communication becomes interesting. We are all different. Your cross cultural web architecture will also be different.

Some cultures thrive on competitiveness more than others. They appreciate opportunities to achieve things. One of the things you can put on your website to make it more attractive in such cultures is indeed: Read more