Welcome to the 15 February, 2009 edition of the Get International Clients Sunday Blog Carnival.
International Sales & Marketing
Kim McGrigg @moneymanagement presents
Old-school, low-budget ways to market your small business posted at
Blogging For Change saying “The majority of small business owners think the current economic downturn is threatening their ability to survive or is at least “significantly” affecting their business. Since marketing budgets are among the first to be cut during tough economic times, this could leave many small business owners with little or no money to promote their products and services. Unfortunately, this reality creates a real catch-22; most experts believe that a good marketing strategy is one key to a small businesses’ success.”
Matthew Bandyk presents
Best Small Businesses to Start posted at
USNews saying “America’s economic future is uncertain. Unemployment is up sharply. Credit is tight. People are worried about their savings. So is it a great time to start a business? “Are you crazy?” might be the quick answer.
The 15 Best Small Businesses to Start:
- Athletic Trainer
- Career Counselor or Coach
- Computer Services
- Energy Auditing
- Export Manager
- Financial Adviser
- Freelance Web Writer
- Going Global Firm
- Higher Education Services
- Home Healthcare
- Online Art Dealer
- Online Consignment
- Online Farmers’ Market
- Outsourcing Firm
- Tutor”
In this session, leading global B2B search marketers Patricia Hursh, President of SmartSearch Marketing, Kevin Lee, Executive Chairman and Co-Founder for Didit, and Jeffrey Pruitt, President of SEMPO and VP of Corporate Sponsorships for iCrossing share their advice on how to optimize your global search efforts to improve ROI for global B2B campaigns.
Patricia Hursh kicked off the session, giving tips on how to get started in global B2B search.”
Stacie Nevadomski Berdan presents Helping US Small Businesses Go Global: Another Key to Economic Recovery posted at The Huffington Post saying “President Obama has rightly focused on recovery for small business. As Obama points out, 99% of U.S. employers ARE small businesses, which create more than half of all private-sector jobs and most new-job growth. They, not big multi-nationals (MNCs) will power recovery. Obama’s plan is a great start on many key concerns for small business, from affordable healthcare to access to capital. But the plan should also help small business reach overseas – not as mini-MNCs, but as effective competitors in a business environment that increasingly simply IS global.”
In 1996, 97 percent of the company’s annual revenues were being generated from local sales. Dzuira knew the company had a good product, PolyMem, a pink dressing used to improve the healing of wounds. He also knew the product could be used around the world. Five years and a lot of work later, foreign sales account for 25 percent of total company earnings. “International sales have certainly contributed greatly to the overall growth of Ferris,” said Dzuira. The Burr Ridge, Illinois-based company, founded in 1977, employs about 30 people and posts annual sales of $10 million.”
John Jantsch @ducttape presents
Simplify posted at
Duct Tape Marketing saying “I think the application of that thinking to marketing, and more specifically marketing messages, is crucial, now more than ever. Confusion breeds caution and caution breeds no sale. No matter how complex your solutions are you must find a way to communicate them in very simple terms – terms that make it very easy for the prospect to jump directly to results. There are two very important paths that one must develop in an effort to simplify their business and brand promise – message and process.”
Peter Kim @mashable presents
The 22 Step Social Media Marketing Plan posted at
Mashable saying “Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world.”
That concludes this edition. Submit your blog article to the next edition of get international clients using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
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Tagged as:
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international sales and marketing,
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