Resource To Learn More About Your Foreign Clients

What is the best way to get to know your international clients?

• Ask them questions

In the Core Business Guide 3 – Design Your International Visibility, you know how strongly I feel about picking up the phone and asking your questions directly.  You should not consider initial international market research without phone calls.

Asking questions is important to your successful international business development.

The only way to develop your international business is to know how to sell to your foreign clients. Cross-cultural differences can make this difficult.

It is easy to think that your international marketing is fine, when you are actually missing your target.

As usual good marketing practices can help you learn about your international clients.

Here is a free resource to get this information directly from your visitors.

• 4Q.iperceptions.com

Watch the You Tube video below… yes it really is that simple.

Good tools help you know your international clients better.

Although this tool is not specifically international, it does give you a choice in languages to begin with.

All it takes is a little thought in how your use this survey tool on your website. You can:

• Set this survey to randomly ask a specified percentage of your visitors.
• Set this survey up on specific pages of your website – to target country-specific landing pages for example.
• Specify the language for the survey.
• Adapt the multiple choice answers for the purpose of your readers visit.

Actionable Information To Grow Your Business

Segmentation is a keyword used by Avinash Kaushik author of the book Web Analytics In An Hour A Day.

Avinash created this free survey with iPerceptions.

Don’t think that this is not the real thing.  There is a fair bit of research behind the four survey questions.

These questions are designed to give you actionable information.

Information you can use to create stronger communication with your international markets.  This survey tool is very easy to set up and use.

You see Avinash believes you should spend 10% of your time analyzing information and 90% of your time taking action to improve your results.

Once you set up this survey tool, you simply check in regularly to read the results and then modify your website to try to improve your  results.

Whether you take his advice or not, good industry practices will get you more international sales and bring you ahead of many of your competition.

Be sure to ask your international prospects what they want, why they want it, how they want it and whether you are giving this to them.

More Resources

Key International Resources Resources to help you build your business Resources for international market research Recommended books and websites

Tagged as: 4qiperceptions, connect guide, cross-cultural communication, international market research, market research, resources