Multicultural Marketing 101

There are many different elements that make up good multicultural marketing.

This guide will go through all of these different elements and give insights into various cultural differences.

There will be a new article here each week. Once I have covered all of the main multicultural marketing elements I will give you an action plan.

I’ve divided this Multicultural Marketing 101 into very specific categories.

• Multicultural Marketing refers to one marketing plan targeted to several, “multi”, markets.
• Cross Cultural Marketing refers to one marketing plan targeted to one culture or one country.

You need to know where your business is, what you are selling and who you are selling it to. It is very easy to determine this. If you are not clear where you stand have a look at these two articles:

• 5 Traditional Marketing Steps To Become An International Business
• The 7 Traditional Paths To International Business Development

Multicultural Marketing

Before going into cross cultural marketing, lets look at multicultural marketing.

Some companies need to start with a multicultural marketing strategy before diving into more effective cross cultural marketing targeting one country.

• Use A Multicultural Internet Marketing Strategy To Develop Your International Business

Cross Cultural Marketing

• Basic Outline For Cross Cultural Online Marketing
• 5 Traditional Marketing Steps To Become An International Business
• Culturally Customized Communication To Transition To A Global Market Internet Business
• Use A Multicultural Internet Marketing Strategy To Develop Your International Business

Mindset

• International Marketing Strategy For Small Businesses – The Right Mindset
• Different Consumer Habits In Different Cultures
• How A Third Culture Kid’s Natural Cross Cultural Vision Can Power Your International Business Expansion

Trust Through Clarity And Consistency

• Building Trust With These 3 Changes In Your Communication Will Get International Visitors To Listen To You
• Make Your Website Easy To Read For All Of Your Readers
• Be Reachable By Phone To Everyone
• Show The World Your Location
• Publish A Glossary For Clarity And Consistency
• Create Clarity With A Consistent Vocabulary
• Consistency For International Business Success

Color

• The Impact Of Color And Its Different Associations In Multicultural Marketing

Check back here every week to find more multicultural marketing articles.

Music

• Music In Cultural Differences
• Target Your Global Market With A Good Understanding Of Their Demographics

Cultural Behavior Differences

The Get International Clients Newsletter has a series of feature articles on the 5 different behavioral differences. This will series will go on for 5 consecutive weeks in the newsletter.

Cultural behaviors are great to study. You can adjust your cross cultural marketing to fit your foreign target markets according to their specific behavioral mix.

Stay tuned, there is more to follow on different cultural behaviors.

• GIC Newsletter 26th May 2008
• GIC Newsletter 2nd June 2008
• GIC Newsletter 9th June 2008
• GIC Newsletter 16th June 2008
• GIC Newsletter 23rd June 2008>