Glossary
1. Article marketing
Article Marketing is the distribution of articles online to promote your website or business for both search engines and the readers you are targeting.
Key elements of Article Marketing:
- You write articles with specific keywords
- You include a short Resource Box at the end of the article that incites the reader to click on a link back to your website.
- You submit articles to Article Directories for others to reprint and disseminate online.
This is an easy online marketing tactic for businesses to get international visibility at no cost.
Article Marketing is widely used in English and on a much smaller scale in other languages.
International article marketing
2. Case study
Case studies are stories of how your client successfully used your product or service to solve a problem.
Case studies are powerful marketing tools and can significantly help to close sales.
Many marketing and sales professionals like to have a Case Study for specific sales situations. They create yearly editorial calenders and aim to have one Case Study per:
- Product - benefit, different uses
- Market - client industry, client country
Case Studies are usually 4-6 pages long and usually go into more details than Success Stories. A Success Story is the shorter form of a Case Study.
Case Studies Build Trust In International Clients
Case Studies Strengthen International Clients Relationships
3. Cindy King
Cross-cultural marketer & international sales specialist.
Author of the Get International Clients business directory and Cindy King.biz cross-cultural communication blog.
cindy@cindyking.biz
4. Copywriting
Copywriting is any type of writing that offers products or services for sale.
Copywriting skills are needed whenever you have a call to action, even if this is not a sale. Calls to action can be:
- Press this button… for any reason
- Sign up here… for anything
- Give me your support
- Call me
- Read more
- Come see me
- Ask for a free trial, report or anything else
- Buy my product
A call to action can take many different forms.
Copywriters usually specialize in a specific form of copywriting:
- Case Study Copywriting
- Catalog Copywriting
- Direct Response Copywriting
- Email Copywriting
- SEO Copywriting
- Web Copywriting
- White Paper Copywriting
Copywriters also specialize by industry:
- Business to Business
- Financial Copywriting
- Health Market Copywriting
What is copywriting?
5. Cross-cultural communication
Cross-cultural communication is the communication between people of different cultures.
In international business many barriers and blunders pop up on all levels due to cross-cultural communication difficulties.
To acquire cross-cultural communication skills you need both language skills and culture skills.
3 Types Of International Communication For International Business Success Online
6. Cultural behaviors
Cultural behaviors refer to the way how different cultures respond to things differently. They have different communication needs.
It is useful to study the differences in cultural behaviors when you sell to different countries.
Geert Hofstede started research on the dimension of cultural behaviors that lead to five different scales regularly referred to when studying different cultures:
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Basic Guidelines For Using Cross Cultural Communication Web Tools
7. Email marketing
Email marketing is a direct marketing in digital format.
Email marketing is therefore a bit more than a simple email.
Emails are written to:
- Incite a response
- Building client relationships
- Get new clients
- Sell your products and services
International email marketing is an inexpensive international lead generation tactic.
International email marketing
8. Emarketing
Emarketing is also referred to as Internet Marketing, Web Marketing and Online Marketing. They all have the same definition and include:
- Email marketing
- Online advertisements, banner ads, text ads
- Online article marketing
- Search engine marketing
- Social media marketing
- Video marketing
the word "Emarketing" is also used in some foreign languages.
Why marketers should put the "e" into marketing
9. Foreign search engine directory
The easiest way to look up foreign search engines is on this directory:
Search Engine Colossus
10. Foreign search engines
Google is the world's leading search engine. But it is not the leading search engine in every country.
Many other search engines use Google's algorithms to operate, but others do not.
This means that you need to apply the relevant search engine marketing to get results from these different search engines.
When marketing to different countries, you need to get good search results for your keywords and your website on all of the top foreign search engines.
Easy International Leads With Foreign Search Engine Submissions
11. Global website
The term "Global Website" is used with different definitions. It is used to describe a website with:
- A global audience
- An International market
Global Website also takes on different meanings in different cultures.
On Get International Clients a Global Website only refers to websites using Global Marketing practices. One marketing strategy for a worldwide audience.
5 Traditional Marketing Steps To Become An International Business
How To Use International Marketing Strategy To Plan For Your Globalized Website
12. Glossary
A glossary gives readers short, clear definitions of words and phrases used throughout the website.
In international web marketing a glossary can be a great tool to communicate with a large international audience. Glossaries:
- Build trust
- Highlight credibility
Publish A Glossary For Clarity And Consistency
13. Intercultural communication
14. International English
What is International English?
15. International marketing
16. International marketing plan
17. International sales cheat sheet
18. International sales road map
19. International sales specialist
What is an international sales specialist?
20. International web marketing
What is your definition of international web marketing?
21. International website
An International Website can be considered a precursor to a Global Website.
Its communication is targeted to one unique international audience. One website for every country in the world.
An international website can also be a Regional Website, targeting a specific group of countries, if the regional message is more international than specific to that region.
An International Website is slightly different to an Internationalized Website, which has content adapted for a broad international audience.
What Is An International Website
What Is An Internationalized Website
22. Internationalized website
An Internationalized Website appeals to a broad international audience. You reduce any culture-specific elements and increase clarity and consistency on your website.
It is easier to adapt an Internationalized Website for website localization and then website globalization.
An Internationalized Website may be different to an International Website.
An International Website may not have gone through this process of adapting the content to a broad international audience.
What Is An Internationalized Website
What Is An International Website
23. Lead generation
24. Market research
25. Marketing accountability
26. Marketing segmentation
27. Multichannel Marketing
What is International Multichannel Marketing?
28. Multichannel marketing
Multichannel marketing for international audiences
29. Multicultural marketing
30. Multilingual communication
31. Non-latin characters
32. Non-native English speakers
33. SEM
Search Engine Marketing
34. SEO
Search Engine Optimization
35. Success story
Success Stories are stories of how your client successfully used your product or service to solve a problem. They are a slightly shorter form of Case Study.
Success Stories, just like Case Studies, are powerful marketing tools and can significantly help to close sales.
Success Stories are usually 2-3 pages long and they usually have less details than Case Studies. This can make it easier to get approvals from international clients.
Case Studies Build Trust In International Clients
Case Studies Strengthen International Clients Relationships
36. Website globalization
Website globalization is the process of making a Global Website.
On Get International Clients a Global Website only refers to websites using Global Marketing practices. One marketing strategy for a worldwide audience.
The usual progression from a Domestic Website is:
- Website Internationalization
- Website Localization
- Website Globalization
5 Traditional Marketing Steps To Become An International Business
How To Use International Marketing Strategy To Plan For Your Globalized Website
37. website internationalization
Website internationalization is the process of making your website appealing to a broad international audience. You reduce any culture-specific elements and increase clarity and consistency on your website.
It is easier to adapt an Internationalized Website for website localization and then website globalization.
The usual progression from a Domestic Website is:
- Website Internationalization
- Website Localization
- Website Globalization
What Is An Internationalized Website
Website Internationalization Before Localization
38. Website localization
Website localization is the process of creating country-specific websites. A localized website has content targeted to a specific country. This usually involves:
- A country top level domain - for example, the domain name ends in ".fr" for a local French website.
- A logical progression is to move towards foreign language content on the localized website. In practice, this takes time.
It is easier to adapt an Internationalized Website for website localization and then website globalization.
A Localized Website is the second step towards a Global Website in the usual progression from a Domestic Website:
- Website Internationalization
- Website Localization
- Website Globalization
How To Localize Your Website
Website Internationalization Before Localization
