The localization of your website is a critical factor in bringing your online business global.
What is localization? Website localization involves the complete cultural translation of your website, and its registration in all of the appropriate local directories. It means making your website so it will get the results you want from a market that is culturally different from yours.
Not all websites are located in the same country. Not one search engine alone references every single website in the world in all languages. Not even Google. Google is not the number one ranking search engine in every language, in every country.
A user in a foreign country will probably use his local search engine, in his own language, when looking up information on the web. You can create a local website…locally. Or you can register your website in the appropriate local directories in the local language.
If you cannot be found, your translation costs are worthless.
