Knowing How Your Foreign Prospects Use Their Search Engines Can Get You More International Clients

Last updated 17 August 2008

You can get more international clients through internet marketing if your internet marketing is good.

Having your website registered in foreign search engines in one step.

You also need to understand how your foreign prospect uses his search engines.

How Do Your Foreign Prospects Use Their Search Engines?

Knowing the answer to this question will define how you set up the rest of your international internet marketing strategy. Internet marketing keeps your international business expansion costs down.

If you are not in direct communication with your foreign prospects, you will not be able to develop your international business to its full potential. Search Engines are a great way to get your international clients to your website.

Cultural Differences In Using Search Engines

But what if foreign internet users go about using their search engine in a totally different way than you are used to?

Search Engines Feel Different

First of all, when you identified the top foreign search engines in your target country and registered your website with them, you must have noticed something.

Different countries have search engines that look and feel different to the user. This is due to cultural differences. Countries have different cultures, different business protocols, and different styles of communication.

When you visited the foreign search engines and you found they felt different to what you expected, that should wave a red flag. These search engines are made for their own markets.

How will these cultural differences in search engines affect your foreign search engine results in this country?

Analyzing Foreign Search Engine Results

If you are a small business targeting international clients actively, you need to take different search engine practices into account when analyzing your web analytics and testing for better conversion.

You need to understand the whole picture before jumping to the wrong conclusions.

When Search Engine Don’t Give Results

In some countries relying on search engine queries for leads just will not work.

The reason for this can be a mixture of:

• Different buying habits,
• Language structures
• Different cultural online preferences.

Sometimes paid and sponsored links will get you traffic where search engine queries fail.

You need to identify the cultural online habits for your foreign prospect.

Finding The Best Search Engine Marketing Mix For More International Clients

The best way to find out what the best internet marketing practices are in your target country is to ask the appropriate professionals in the foreign country.

These may or may not be foreign internet marketers. They would also be successful businesses in your field. The Commercial Attaché in your embassy in your foreign country might even be able to give you the answer.

If you do any foreign market research and networking within your target country, remember to add this question to your list of questions.

Internet marketing can keep your international business development costs down and help you get international clients faster…if you actually do some good internet marketing.

In order to find out which internet marketing practices actually work in your foreign markets the fastest way is do some offline research.

To get your website registered on foreign search engines, check out the Foreign Lingo Resources at www.cindyking.biz