The easiest, fastest and cheapest platform for international communication is the internet.
Did you know that…
To reach 80% of today’s internet users you need to communicate in at least 10 languages.
To put it differently, the long time standard choice of languages, French, Italian, German, and Spanish, just doesn’t do it anymore.
There are two big trends:
- There are more internet users in the larger foreign countries.
- The smaller developing countries now also represent a great market to target.
If you have been in business for even a few years, you probably noticed the change in the choice in languages for internet coverage.
The speed at which online companies are expanding their languages is downright impressive.
What is also surprising is that…
Many of the companies now offering over 20 languages did not imagine they would offer so many languages so quickly when they first started website localization.
If you have an online business and look at the current trend, you would plan for expansion.
My point is this…
Internet demographics are changing.
More and more businesses are increasing the number of languages available on their website.
Why?
Part of the reason is due to business globalization.
But there is another key reason…
Internet users all over the world now also expect to find more information in their own languages.
This is why companies are expanding their choice of languages so dramatically.
For further details on how you can create websites that facilitate your future international development see the two Get International Clients Business Guides on Website Internationalization and Website Localization.
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Website Localization Guide• When do you need to have a Localized Website? |
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Website Internationalization Guide• How easy is it to set up an international website?Read about your international communication platform options |
Don’t Miss The Whole Story
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This is part of the Get International Clients Business Guide 2 Plan Your International Sales Road Map Be sure to check out the other elements you need to plan your international sales strategy |
{ 5 comments… read them below or add one }
Very interesting. When writing articles for global distribution would you use James D. Brausch’s tool http://www.ArtemisPro.com ?
Does writing in one language hurt me? I can’t speak Italian and German…
captivating
keep rocking
Thanks to the article, Now there is more reason to comment than ever before! Everyone should participate. I am incorporating what your wrote to our project!
I agree with your post. Which is not something I will usually do!
I enjoy reading a post that will make one think. Also, thanks for allowing me to comment!