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Your International Success Products


Are you a mid-sized B2B company who wants more international business… and fast?

Would you like to get your international communication on target and pinpointed exactly to communicate most effectively with your foreign prospects and clients?

Would you like to optimize your international lead generation strategy with:

  • Optimized international web marketing?
  • Integrated cross cultural marketing?
  • The right international sales strategy?
  • Cross cultural copywriting?
  • Culturally customized content optimized within an international internet marketing program?
  • Ideas on what or how to sell internationally?

Optimize Your International B2B Lead Generation

I have over 25 years in international sales and marketing in emerging markets in Europe.

  • Emerging markets means small budget.

I strive to provide real cost effective tools for mid-sized B2B companies to get into the international sales arena faster.

This is what I do for my clients who sign up for an all-in-one international lead generation service:

  1. Find and fix the areas where their current English language website is pushing international clients away.
  2. Compare the cross cultural differences between their country and the countries they are targeting and identify the appropriate web tools to emphasize.
  3. Create a sales strategy with a tracking process to define both an international sales cheat sheet and an international business development strategy at the same time, and on an ongoing basis in this initial phase.
  4. Create an international website in English to stimulate international market research to better evaluate international business developments in specific countries and other content for international lead generation..
  5. Create culturally customized content, each month, within an integrated international marketing strategy and fully optimized for international SEO.

I help mid-sized companies just as they start to develop their international business. They commit to this service for a minimum of 6 months. I give them the tools and help them to develop the soft skills they need to go further.

So I can only provide this comprehensive service to a limited number of clients. But…

  • You can buy the international success tools for these different modules separately.

International Success Products For You

Here are the tools I can help you with:

These are real tools to make your business an international business. It is best to take them in the same order. But it’s not essential.

1 - International Website Critique

Do you have an International Website?
Do you have one website targeting a broad international audience in English?

International Web Marketing:
Get An International Website Critique For International Audiences
The first step for businesses to internationalize their communication. Make sure your English language website for
international sales is working for you across all cultures.

2 - Cross Cultural Web Critique

Are you targeting specific countries?
Would you like to improve your web communication with the right cross cultural communication tools?

Cross Cultural Marketing:
Get A Cross Cultural Web Critique
Find out the right cross cultural communication tools you should be emphasizing in your international marketing. This will improve your online communication. It makes international business development possible.

3 - International Sales Cheat Sheet

Do you know what to say to your international clients when they call your office?
Does your sales team know exactly what they need to say to sell your products to international clients?

International Sales Strategy:
Create An International Sales Cheat Sheet
An outline of international sales strategies for businesses to know what to say to their international clients

4 - Copywriting For International Lead Generation

Are you still unsure where your international markets are?
Do need more international market research to decide which countries to market to first, and want to use an international website to stimulate your international market research?

Cross Cultural Copywriting:
International English Copywriting
Create an international website, landing page, or other web copy, targeted specifically for a broad international audience. Other sales content for international lead generation: Case Studies, White Papers, Reports, Newsletters.

5 - Content For International Lead Generation

Do you need to create content for your international online sales strategy?
Do you want to get more international clients fast through good web marketing practices?

Cross Cultural Copywriting:
Monthly International Content Packages
Used as a platform for integrated marketing for international audiences

…Need Inspiration For International Business Ideas?

Are you limiting your international business potential?
Are you stuck for ideas?

Well I have plenty of ideas. And more than ideas. For the last 25 years, while working for other companies, I have been good at identifying the best angle to target unknown markets. That’s exactly where most companies have the greatest difficulty.

You have found the place, right here, where I share my unique experience in both cross cultural competence and international business development. This is how you can get some international business ideas:

  • Engage me in a dialog by leaving comments on this website.
  • Sign up for the Get International Clients Weekly Newsletter.
  • Keep an eye out for my teleseminars on Cross Cultural Communication.

Stick around, let your mindset open up and when you are ready to take the next step, email me.

Let’s Get In Touch

I’m in France, about 40km south of Paris…

That’s GMT+1 - Check out the current time here.

Send me snail mail at:

Cindy King
King Business Tools
4 rue des longues raies
77630 St. Martin en Biere
France